If your law firm has ever tinkered with online marketing, whether it’s advertising, search optimization, social media or email marketing, you may have decided: “This can’t work for my practice.” Sometimes that’s the right call. Sometimes it ...
Andrew Cabasso - July 5, 2018If you’ve decided to try your hand at video marketing, here are some steps to start promoting your video content.
Adam Stock and Stefanie Knapp - March 23, 2018During a recent jury trial, counsel was provided with completed jury questionnaires including names, ages, home addresses and places of employment. In addition to using traditional research techniques found in public records, to what extent may ...
Mark C. Palmer - January 23, 2018Sometimes lawyers and law firms need to clean up online reputations sullied by lawsuits, bad press, negative reviews or poor social media choices. While there’s no magic bullet, reputation management is possible. There are two approaches you can ...
Helen Bertelli - December 19, 2017Tips for Capturing Social Media Evidence. It turns out that sometimes you can believe what you see on the internet. Criminal defendants and civil litigants overshare on social media just like the rest of us. But heading into court, that tendency ...
Danny Boice - December 15, 2017Because of this widespread use by lawyers and businesspeople, LinkedIn’s potential to create and nurture relationships between lawyers and clients is significant. You need to be there, and you need to focus on creating a profile and presence ...
Nancy Myrland - November 16, 2017It's a given that you need to delegate or outsource some tasks if you want to grow as a firm. There are only so many hours in a day, and if you try to do absolutely everything yourself, it will mean limited revenues and likely unbearable hours ...
Megan Zavieh - November 8, 2017Today, the question is not whether you should be on social media — it’s how long will it take you to get up to speed. For "Engage! A Lawyer's Guide to Social Media Marketing" we asked top law firm marketers for advice on where ...
Joan Feldman - October 19, 2017If you write and interact online or on your phone — which is everyone — you’re engaging in digital marketing. Why not put some strategic thinking behind your efforts to get more leads and clients? "But it seems daunting," you say. "I don’t ...
Tim Baran - March 16, 2017Facebook continues to gain fans in the profession, according to Attorney at Work's 2017 Social Media Marketing Survey, conducted in February. This is the third year we've asked lawyers about their social media habits, preferences and attitudes, ...
The Editors - March 15, 2017