Some lawyers spend hours upon hours each month working on their blogs, and yet they have no traffic to show for it. One reason is poor content. There are some common mistakes lawyers make when creating blog posts that do little to help their ...
Andrew Cabasso - December 5, 2014Using LinkedIn is a lot like any other business development activity. If you don't know what your goal is, and plan a strategy for achieving it, you won't accomplish much. At last month's Legal Marketing Technology Conference West, David Ackert ...
Sayre Happich - November 10, 2014You are probably too busy practicing law to spend a whole lot of time perfecting your presence on social media. But research shows that clients will hire you based on what they find — or don’t find — about you online, especially on ...
Sayre Happich - October 30, 2014Do you need advice about the ethics issues involved in social networking? Chances are your questions will be answered by the Pennsylvania Bar Association’s recent Formal Opinion 2014-300. The 18-page opinion addresses issues that are important ...
Mary Pat Benz - October 23, 2014Recruiting and hiring a new employee is never easy. Last time I talked about different ways you can use social media to find better job candidates. For some, though, the most difficult part comes when you have narrowed your pool to two or three ...
Noble McIntyre - October 16, 2014Whether you consider yourself "social media-savvy" or not, your prospective employees likely are. The days of placing want ads in the local paper are long gone. Certainly, you can post job listings on standbys like Monster.com, or aggregators ...
Noble McIntyre - September 15, 2014Previous Attorney at Work posts have discussed how to use Twitter for maximum effect while assuming you have an interest in it as a marketing tool. But some lawyers say they do not have Twitter accounts because it is irrelevant to their practice.
Theda C. Snyder - June 19, 2014There's a lot of talk about lawyers and blogging. But do many really — blog, that is? If they do, how do they possibly find the time? And does blogging really bring them new clients? Yeah, we've wondered that, too. So we'll be speaking with a ...
The Editors - June 2, 2014There are so many places to socialize online and way too little time. How can you make all of this socializing more efficient? That's what this post is about. First, a discussion of several social media management applications designed for the ...
Gyi Tsakalakis - May 28, 2014This time last year, we asked Gyi Tsakalakis to gaze into his crystal ball and give his best lawyer marketing predictions — along ...
Gyi Tsakalakis - December 31, 2013