Lead Generation for Lawyers

More leads feels like progress, says Bo Royal. But if your tracking is broken, your attribution is blind, and your intake is leaking, more leads are just more expensive proof that something else is wrong with your law firm's marketing.

Karin Conroy | Stop choosing between AI speed and human connection. Legal marketing balance drives credibility, expertise, and good client relationships.

Karin Conroy | What exactly are LSAs, how do they work, and how can they benefit your law firm?

Manni Sandival | Think of legal intake — the process of turning leads into clients — as the crucial final stage of your marketing efforts.

McKay Ferrell | Automating intake sounds like a no-brainer, but with so many options, what should small firm lawyers know?

Sally Schmidt | Here's how to build industry expertise and position yourself as an expert in seven steps.

Nothing But the Ruth | Lessons from “The Time to Win: Exceed Customers’ Need for Speed.”

Sasha Berson | If you want to improve your law firm intake and sales process, track these KSFs and fix what’s broken.

Product Spotlight | What does a conversation with a legal virtual receptionist really sound like? Make every client conversation a great one with these 3 tips.

Michelle Troutman | Beyond the subject line, how you format your email newsletter will affect how readers engage.