Attorney Paul Cannon tells how using call-tracking metrics helped his firm analyze the true value of the advertising they were paying for — and stop a scam.

Mark Homer's Digital Marketing Primer | Your goals should drive your digital marketing plan, not vice versa.

Product Review | More than CRM, Lawmatics is a full-featured legal marketing platform that manages the entire lead conversion and client intake process.

It's not either-or. To grow, says Mark Homer, you need a digital marketing strategy that both protects your referrals and leverages search engine marketing.

The Friday Five | Here are five basic, low-tech methods for increasing your law practice's referral flow.

Takeaways from Bedlam Conference organizers Mark Homer, Casey Meraz, Mike Ramsey, Conrad Saam and Gyi Tsakalakis.

Every lawyer should create, claim and verify their Google My Business listing. Not sure how? This post is here to help.