Product Spotlight | What does a conversation with a legal virtual receptionist really sound like? Make every client conversation a great one with these 3 tips.

Michelle Troutman | Beyond the subject line, how you format your email newsletter will affect how readers engage.

Use marketing automation to streamline email campaigns, reach more leads in less time, and create data-driven strategies that work.

Manni Sandival | Think of legal intake — the process of turning leads into clients — as the crucial final stage of your marketing efforts.

We speak with attorneys who are frustrated by a lack of law firm website ROI. Most know there’s an issue but can’t quite diagnose the cause.

This list of changes or upgrades can help increase the number and quality of referrals you receive — including the types of work your referral sources send you.

LawLytics Product Review | New authoring tool makes creating personalized content for practice area pages easy for law firms.

Attorney advertising has morphed from Yellow Pages ads to web platforms — and referral services have evolved as well. Once the province of nonprofit bar associations and entirely permitted under the ABA Model Rules, what we used to call simply ...

You may wonder if launching a law firm website is necessary, especially if you already have a robust digital presence. Consider the benefits.

Sally Schmidt | Worried about the pipeline? Marketing to an industry niche or subcategory can lead to substantial new business. Here are seven steps to build your expertise.