New law firm owner Andrew Lacy explains how he's using a CRM system and email list segmentation for more targeted marketing.
Andrew Lacy - February 11, 2021
Mike Zellmer | Hiring a lawyer is intimidating and stressful: To create a great website experience for inexperienced clients, answer questions, show you understand, demonstrate your qualifications — and don't hide your personality.
Mike Zellmer - December 9, 2020
Manni Sandival | Think of legal intake — the process of turning leads into clients — as the crucial final stage of your marketing efforts.
Manni Sandoval - December 2, 2020
Mark Homer | Online reviews are crucial to your referral business. Here's how to jumpstart asking for reviews and create a process that makes it simple for clients.
Mark Homer - November 16, 2020
Book Preview | Attorney Ali Katz explains the three things you need to use free marketing, so you can build your practice without spending too much money.
Ali Katz - October 5, 2020
Tea Hoffmann: Here's how to conduct a step-by-step LinkedIn profile update — because when your business is running on virtual connections, a stale profile isn’t going to cut it.
Tea Hoffmann - September 22, 2020
Sally Schmidt | Worried about the pipeline? Marketing to an industry niche or subcategory can lead to substantial new business. Here are seven steps to build your expertise.
Sally J. Schmidt - May 19, 2020
Use these local marketing tactics from our recent webinar to position your law firm for survival and success, now and after the crisis has passed.
Mike Ramsey - April 20, 2020
Sponsored | In a time of uncertainty, generating high-quality leads can mean the difference between surviving and having to fold. Google Trends data points to pockets of opportunity for select practice areas.
Convert IT - March 27, 2020
Attorney Paul Cannon tells how using call-tracking metrics helped his firm analyze the true value of the advertising they were paying for — and stop a scam.
Paul Cannon - March 12, 2020
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