LawLytics Product Review | New authoring tool makes creating personalized content for practice area pages easy for law firms.

You may wonder if launching a law firm website is necessary, especially if you already have a robust digital presence. Consider the benefits.

Sally Schmidt | Worried about the pipeline? Marketing to an industry niche or subcategory can lead to substantial new business. Here are seven steps to build your expertise.

Attorney advertising has morphed from Yellow Pages ads to web platforms — and referral services have evolved as well. Once the province of nonprofit bar associations and entirely permitted under the ABA Model Rules, what we used to call simply ...

Tea Hoffmann: Here's how to conduct a step-by-step LinkedIn profile update — because when your business is running on virtual connections, a stale profile isn’t going to cut it.

Manni Sandival | Think of legal intake — the process of turning leads into clients — as the crucial final stage of your marketing efforts.

New law firm owner Andrew Lacy explains how he's using a CRM system and email list segmentation for more targeted marketing.

Product Spotlight | Consider a few simple tweaks and add live chat to encourage more website visitors to schedule a consultation.

McKay Ferrell | Automating intake sounds like a no-brainer, but with so many options, what should small firm lawyers know?

In this hot job market, you never know when an opportunity will find you. A recruiter's tips on being an attractive candidate.