Law Firm Marketing

If you’ve searched the web for marketing plans, you’ve likely noticed that most so-called legal marketing experts recommend putting together a formal marketing plan. I suppose I fall into that camp — having a marketing plan is a necessity. But I ...

There's nothing like meeting in person to help build client relationships. From setup to follow-up, tips for making the most of a client visit.

Jay Harrington | Initiating client conversations positions you as a trusted advisor who is the “first phone call” when new legal needs arise.

Business development coaching can help lawyers meet their goals for both short- and long-term success.  When the pandemic hit, the world shut down. Except it didn’t. Lawyers across the globe continued serving their clients remotely and ...

Jay Harrington | Being more proactive in your business development creates a win-win for yourself and your contacts.

Options for designing and printing business cards online are better than ever.

A smart law firm growth strategy will help you move from survival mode to building mode. Key Takeaways As a solo law firm, you are small but mighty — able to run a lean business operation, offer customized and competitive pricing, and outperform ...

You can put your firm’s name and logo on an impressive number of things — pens, mugs, magnets and toys are just the tip of the swag iceberg. I was a bit overwhelmed by all the options.

Law firms face increasing pressure to justify their fees as more price-sensitive clients turn to ALSPs or expand their in-house legal teams. Instead of engaging in a price war, the author of “LinkedIn for the Savvy Executive: Promote Your Brand ...

Tips for creating a successful family law practice — and handling a work life chock-full of domestic drama without burning out.