Law Firm Marketing

Sally Schmidt | As I reflect back on our many home-building experiences, it’s funny how closely they resemble experiences clients face with law firms. These takeaways may help you deliver a better client journey.

TikTok is fertile ground for marketing legal services, but it takes more than a talent for lip syncing to attract the right kind of attention. You need an SEO for TikTok strategy to ensure your #lawyertiktok videos aren’t lost among the ...

Annette Choti | An audit allows you to closely examine your site’s content, design, and the user experience it provides.

Teddy Snyder | Supposedly, there are two kinds of people in the world, the horrible and the miserable. Let’s stretch this idea for marketing by two kinds of lawyers.

Jay Harrington | There are countless ways to practice intrapreneurship and build your personal brand within your law firm. Here are a few ideas.

Meyling Ly Ortiz | As a new lawyer, I didn’t realize that to be successful in private practice, I had to “sell” or “market” my services.

Katherine Hollar Barnard | The more experience we can show, the more impressive our bios become. Right? Wrong.

Teddy Snyder | You can use Wikipedia’s deep market penetration to help market your law practice.

Tea Hoffmann: Here's how to conduct a step-by-step LinkedIn profile update — because when your business is running on virtual connections, a stale profile isn’t going to cut it.

Ask the Experts at 2Civility.org | After updating our website last year, we increased customer contacts almost threefold! Now, we’ve realized we need to better automate our “front door” interactions with potential clients. What ethical ...