Law Firm Marketing

Jay Harrington | Here are three writing tips that will help you create more engaging content on LinkedIn.

Mark Homer | Start gathering the needed marketing metrics as early as possible so you have a baseline to compare your marketing investments against.

Sally Schmidt | A lot of marketing initiatives let people give you permission to reach out and build the relationship. Work it to your advantage.

Julie Savarino | If your law firm has neglected online marketing since the pandemic, here are smart tips to turn it around.

ABA TECHSHOW 2021 had a fantastic slate of programs at virtual attendees' fingertips. Today a few practice management and technology experts share a sampling of top session tips.

Joshua Peck | Accept your PR firm's guidance — with a grimace if you must or with a smile, if you know what’s good for you.

Jay Harrington | What marketing activity will allow you to more easily access your superpower and become 500% more productive?

I always emphasize the importance of remaining optimistic when coaching lawyers on the topic of job hunting. And, lawyers being lawyers, I always need to provide some reason why they should remain upbeat. I have a simple answer: The job market ...

Tatia Gordon Troy | Use those skills you learned from law school and perfected in practice to promote your firm, market your skills, and position yourself as an expert.

Sally Schmidt | Following up with prospects doesn’t need to feel awkward and you don’t need to be pushy.