Mike O'Horo explains the perverse dynamic at play when firms hire lateral partners, and what's really at stake.
Mike O'Horo - August 22, 2019Do you feel fear and anxiety when trying to close a sale? Here's how to eliminate it.
Mike O'Horo - May 8, 2019Before you can draw a line in the pricing sand, you have to have a replacement source of revenue.
Mike O'Horo - March 12, 2019Lawyers know they have to stay in contact. Otherwise, you risk missing out on work simply because too long of a gap between communications made the client or prospect forget you. But too many lawyers struggle to generate relevant welcomed ...
Mike O'Horo - February 7, 2019Unless you're creating sales opportunities, or converting sales opportunities, you're hanging out on the sidelines with the other nonplayers.
Mike O'Horo - December 19, 2018If you’re committed to “serving sales” — to your clients and prospects — to facilitate more lucrative and loyal relationships, then you have to reserve your senior sales and marketing professionals a seat at the table.
Beth Cuzzone and John Hellerman - December 17, 2018Marketers of anything who fail to learn prospective buyers’ motivation are doomed to fail.
Mike O'Horo - October 17, 2018Regardless of the buyer's or seller's gender, there is a reliable way to communicate when selling your services.
Mike O'Horo - August 20, 2018In an issue of Strategy+Business, management guru Tom Peters suggests a number of books he considers valuable to read. In the interview, he quotes a respected business leader friend who argues that the No. 1 problem with big company CEOs is ...
Mike O'Horo - June 25, 2018In the legal industry, knowledge is power. In its traditional sense, that phrase may conjure notions of a zero-sum game: I win, you lose. In recent years, however, the business world has begun recognizing a new key to success: emotional ...
Rich Bracken - May 31, 2018