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Online Commentary: The Good, the Spam and the Ugly

On the one hand, the social Internet has become perhaps the most revolutionary communications tool in human history. On the other, it has also been called "a shallow and unreliable electronic repository of dirty pictures, inaccurate rumors, bad ...

Gyi Tsakalakis - February 25, 2013
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Feature versus Benefit

Knowing the difference between a feature and a benefit when describing your practice can help you improve your marketing success. There’s a simple way to understand it. Think of a typical pencil. Features would include that it’s yellow and ...

Theda C. Snyder - January 10, 2011
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