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Five Ways to Integrate Content Marketing Into Your Schedule

While many lawyers appreciate its benefits, few harness its power to full effect. Try these strategies for more effective content marketing.

October 30, 2018 0 1

GMB 411 FTW: Setting Up Your Law Firm’s Google My Business Listing

Every lawyer should create, claim and verify their Google My Business listing. Not sure how? This post is here to help.

Originally published October 23, 2018
Last updated April 13, 2019
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law firm advertising

Law Firm Advertising Do’s and Don’ts

Relying on traditional advertising to cut through the noise made by your competition is like cutting a tough steak with a butter knife.

Originally published October 22, 2018
Last updated June 3, 2023
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Easy ways to measure KPIs to gain the competitive advantage

Evidence of Success: Easy Ways to Measure KPIs to Gain the Competitive Advantage

Sponsored | Consider the 2017 Thomson Reuters State of Small Law Firm Report which reveals that more than one in 10 law firms don’t even bother to measure profits or revenues.

Originally published October 19, 2018
Last updated July 24, 2020
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Five Ways to Think Differently About Stress

Instead of focusing on the circumstances causing your stress, try focusing on your perception of the circumstances.

October 19, 2018 0 1

Merging Traffic: Why Clio Acquired Lexicata

You may be asking yourself, why did Clio acquire Lexicata? Well, I’m here to answer that question.

October 18, 2018 0 3

Show Me (More Than) the Money! Motivating Marketing Behavior

Marketers of anything who fail to learn prospective buyers’ motivation are doomed to fail.

October 17, 2018 0 0
juggling work-life balance

Providing Better Legal Services Isn’t Always About the Law

How can you make sure clients still feel as good about you at the end of their matter as they did at the start? It's a matter of trust.

Originally published October 16, 2018
Last updated July 7, 2020
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Being a Legal Author: When the Publisher Drops Your Book

Ruth Carter provides a glimpse inside the legal author world.

Originally published October 15, 2018
Last updated October 20, 2020
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law firm online reputation

How to Manage Your Online Reputation: Checklist

Checklist | Stay on top of what's being said about you online. Here are action steps for effectively managing your online reputation

Originally published October 14, 2018
Last updated January 18, 2025
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