Will artificial intelligence be "bigger than fire"? Is anything hotter than cybersecurity? For this edition of Friday Tech Tips, we asked Larry Bridgesmith, Christy Burke, Andrea Cannavina, Sean Doherty, Justin Hectus and Rebecca Sattin for their top three takeaways from Legalweek 2018, which took place Jan. 30-Feb. 1 in New York City. Here are the legal tech pros' perspectives on the big event.

In last month’s post, “Kick Off the New Year with a Practice Renovation,” we discussed starting the year with a renewed ethics drive and addressing common problem areas like advertising, insurance and file closures. Picking up where we left off, here are four more trouble spots many law firms stumble over — along with tips on how to shore up weaknesses. The reason we do this is simple: The more streamlined and efficient your practice, the more likely you will plug the holes that often lead to ethics trouble.

My "Get to the Point!" columns talk about writing and speaking. But you communicate another way, too — through body language. Studies show that your gestures may speak more loudly than your words and can even contradict them. You may have learned to closely observe a witness giving a statement or in deposition. You may have even taken a CLE class on the subject. But what about your own non-verbal signals?

ALM Media’s Legalweek events in New York, which wrapped up Feb. 1, brought together legal professionals and technology providers to address issues facing the legal industry. In addition to technology, programs covered the business of law, legal marketing, CIOs, and diversity and talent management. ... Takeaway: Acquire and use new technology to profitably deliver legal services. But understand why you’re acquiring it and have a plan to deploy and use it, whether on-premises or in the cloud. To help you identify technology to consider, here are select product upgrades and news updates from the conference.

If you can't afford a marketing agency or a full-time SEO professional, Google Trends can give you valuable insights into search trends — and generate ideas for your website, blog and social media content. While it’s not the best tool for in-depth keyword research, it is easy to use and can help guide your marketing strategy. Here are five ways to use Google Trends for your law firm

One fact that's always acknowledged in this column is that good content requires effort. It requires yours (which equals time and money) or someone else’s (which equals less time but more money). When speaking, I’ve railed against random acts of content and one-offs. Everything you publish needs to adhere to your content strategy. To do otherwise is an exhausting waste of resources.

You passed the bar and got your first job in a law firm. Congratulations. Now it’s time to start becoming a rainmaker lawyer. “Whoa,” you say. “Slow down. Become a rainmaker lawyer? I still have to become a real lawyer. You know, one whose work clients will actually pay for.” Calm down. I didn’t say […]

We’ve all heard that doing the same thing repeatedly and expecting different results is the definition of insanity. I want to put a new spin on it: “Marketing insanity” is continuing to spend money without knowing the results — meaning you can't prioritize how to spend your marketing dollars. Many law firms come to us experiencing marketing insanity, usually coupled with a track record of overwhelmingly poor performance in their marketing efforts. They're not alone. Most firms have little understanding of their marketing return on investment.

Learning how to first identify and then modify the existing Styles in your document is a good first step to learning how Styles work in Microsoft Word. Master a few basics and you can quickly make global changes to elements like headings, page numbers and footnotes to ensure formatting consistency.

During a recent jury trial, counsel was provided with completed jury questionnaires including names, ages, home addresses and places of employment. In addition to using traditional research techniques found in public records, to what extent may we use social media platforms to research the venire?