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Match Game: Six Tips for Attracting the Right Clients

Finding the right clients is a lot like online dating. The way people find a date has changed dramatically, with eHarmony, OkCupid, Match.com and Tinder, but the rules of attracting and making someone “yours” really haven’t. The same is true of making a match with a good legal client. Sure, the way clients arrive at your door may vary. Maybe they find you through social media, your firm’s blog or even an old-fashioned referral. But the rules of attracting the perfect clients remain the same.

Originally published November 22, 2016
Last updated August 31, 2020
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time management

Seven Steps to Productive Meetings

Meetings are the most expensive periods of time we spend together. Try, for example, adding up the loaded employee cost of a simple weekly status meeting. Your answer will make it immediately clear why meetings need to be highly productive to justify the expense. Let’s focus on the components of a meeting, and how you can use a new structure to produce more effective and efficient meetings that get the job done. These seven simple steps make every meeting more productive:

November 21, 2016 0 0
attorney at work

Five Ways to Automate Workflows in Your Law Firm

There’s ample evidence to suggest that lawyers — members of a profession that almost exclusively bills by the hour — are not doing everything they can to Automate Workflows and maximize their earnings. Clio’s recently released “Legal Trends Report” reveals that, on average, attorneys are billing a staggeringly low 28 percent of their total time worked (assuming […]

Originally published November 18, 2016
Last updated October 30, 2024
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Business Plan Workbook

Emotional Decision Making Is Hurting Your Law Firm and Your Life

You know how when you feel like your back is up against the wall, you sometimes make decisions you’re not 100 percent happy with? The emotional pressure of a financial situation causes you to take on a client that you know will be a nightmare. Anxiety about an appointment turns into a $20 parking fee you could have avoided by leaving on time. You get the idea. Emotional decision making happens when you operate without a plan. In business and in life. Wandering aimlessly, with only a faint idea of where you want to be in two, three, five or even 10 years, doesn’t allow your mind to fix on a goal. And without a goal, you can't make a plan.

Originally published November 17, 2016
Last updated April 14, 2018
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Nothing But the Ruth

Coping With Stress: Trudging Through the Drudgery

“How do you cope with stress?” That was this month’s question from my Attorney at Work editors. At first, I laughed at the question, but the gentlest response I can give is, “Not gracefully.” I’ve been open about my issues with depression and anxiety, and these are things that impact me every day. My officemate frequently hears me making non-word noises at my computer screen like “blaa aa aah,” and taking deep breaths that help quiet the constant mental chatter.

November 17, 2016 0 0
one of a kind with apples Bullied

Do You Own Your Brand?

Let me start by saying that I’m not an intellectual property lawyer. But I am a lawyer and part owner of a marketing agency. And, while I no longer practice law, I can still spot an issue when I see it. There’s a big one lurking for law firms that don't take the simple steps necessary to adequately protect their brand-related intellectual property.

Originally published November 15, 2016
Last updated October 16, 2018
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multitasking

Have You Got What Clients Want?

You can read all the books and listen to all the podcasts about legal marketing ... apply expert advice to your social media and blogging routine ... study up on how to build your personal network, entertain prospects and ask for the business — yet you still may not get that client.

Originally published November 14, 2016
Last updated October 1, 2018
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Five Easy Ways to Create a Healthy, Less-Stressed Workplace

Stress is a natural part of any good lawyer’s life. Recently, however, it's been a bit much, no? Little wonder that soothing GIF that helps sync your breathing has gone viral again. And it actually works, for a while. But, between baseball, the U.S. elections, end-of-year deadlines and the impending holiday onslaught, you may need more robust advice than "Stay Calm and Carry On." For this week's five, we turned to workplace strategy expert and researcher Leigh Stringer, author of the new book, "The Healthy Workplace: How to Improve the Well-Being of Your Employees—and Boost Your Company’s Bottom Line."

Originally published November 11, 2016
Last updated December 17, 2018
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Three Microsoft Word Ninja Features

Microsoft Word is a complex application, so much so that most of us use only a fraction of its capabilities. But you don't have to spend all your waking hours becoming a bona fide Word ninja to extract a lot more productivity out of it. Here are three high-leverage features you should get to know better.

Originally published November 10, 2016
Last updated April 13, 2019
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To Comma, Or Not to Comma: You May Be Getting It Wrong

Comma placement can cause a big effect in legal documents. (See "What Broadway's Hamilton Teaches About Legal Interpretation.") In particular, whether or not to place a comma before the word “and” frequently leads to errors.

Originally published November 9, 2016
Last updated April 26, 2018
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