The practice of law is stressful. And complicated. And, at times, frustrating. Legal marketing and business development need not be. Here are a few back-to-basics tips designed to improve your relationships with clients and colleagues.
Originally published February 19, 2014
The best law firm SEO results come from doing really good authentic marketing. While most people scour the web for the latest magic trick to drive more search traffic to their sites, the real magic SEO bullet for lawyers was cast long before the Internet even came into existence.
Originally published February 18, 2014The firm I work in is Windows-based, just like the vast majority of North American law firms. When our firm upgraded from Windows 98 to Windows XP, I became a much less grumpy techie. Windows XP delivered the holy grail of computing for me — stability! It wasn’t nearly as crash-and-burn-y and blue screen of death-y as its predecessors.
Originally published February 17, 2014
You do remember that it's Valentine's Day today, right? Or have you been so busy with work, and life (and the Sochi games), you totally forgot? Maybe like some of us (gulp), you put off the gift-giving decision too long and now you're in a panic. Well, don't fret! Here are five ideas to help spark the romance — easily accomplished within a few hours' time, max. (Already taken care of your valentine-giving? Good! Stash these ideas away for a rainy day.) ... READ MORE
Originally published February 14, 2014
The goal of any blogger should be the same as any content creator — to provide value to readers in terms of information or entertainment. I can't emphasize enough the value of sharing original source material with your audience, as well as providing the back story or explaining why something is relevant to readers. Effective blogging isn’t just about sharing the “what” but also the “why.” And whenever possible, you should incorporate storytelling because readers remember stories better than lessons alone. ... READ MORE
Originally published February 13, 2014
You already know that Internet marketing for your law firm comes with many challenges. The biggest is simply determining what you need to do and how to get it done in the time you've allotted. Fortunately, there is an entire industry built around helping you, with information and tools for all levels of expertise. Here are just a few of the online marketing resources I think you will find most useful.
Originally published February 12, 2014
That change the legal profession has both ballyhooed and rebuffed for so long? It's here. Economic tides, big shifts in consumer demands, wide-scale technological evolutions and a host of related factors are causing broad changes in market dynamics — and dragging the practice of law along. There's no more “wait and see.” No more crossing fingers and hoping the wave doesn’t hit until your retirement's fully funded or you pay off those loans: It — the "new normal" — is happening.
Originally published February 11, 2014
The other day my son was bemoaning the new development on the edge of town that was once an empty grassland with a nice sweeping view off into the horizon. Changes, he lamented, seemed to be coming faster and faster these days. Of course, those of us who have been around a while can relate, particularly when it comes to changes in the practice of law. We surviving dinosaurs used to be plentiful and blissfully happy, unaware of the impending comets.
Originally published February 10, 2014We don’t know about you, but we are beginning to hear things might be looking up a teensy bit in the job market for lawyers. So if you had become so discouraged you tucked the old resume away in your hope chest for future generations … well, it might be time to dust it off. […]
Originally published February 7, 2014
During a recent intake call training session, the COO of a large PI firm in New England bragged, “We convert 90 percent of the cases we want." An hour later, after we played four actual intake call recordings from their office ... nobody was bragging. While listening in, we heard three viable prospects hang up with no signs of further interest in the firm. In two out of three calls, qualified prospects who had been screened by the intake team were put on hold for more than two minutes while a lawyer was prodded onto the phone to “close the deal.” Once the lawyer finally picked up the call, both she and the caller were aggravated, and she was just plain unengaged. ... READ MORE
February 6, 2014 0 1
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