In Attorney at Work's Spotlight Q&A, we talk with the people inspiring, driving and creating the next new things in the legal technology industry — like NetDocuments' Product Manager Bradlee Duncan. During his dozen-plus years with NetDocuments, Bradlee has held a few titles: Quality Assurance Engineer, Customer Support Tech, Professional Services Consultant and Trainer. "The cross-functional knowledge has helped me understand our users as well as our infrastructure requirements when evaluating a new feature request," he says. READ THE INTERVIEW

Would you like it if your law firm's website pages attracted more visitors from search engines? Improving your pages’ meta description tags can help.

Does your practice project a welcoming image — or are you sending a different message to prospective clients? Noble McIntyre offers do's and don'ts for reception areas and conference rooms.

Don't you wish you had a superpower, or at least some handy mobile tools, that would help you get, keep and cross-sell more clients? Well, wish no more. Law firm business development experts are producing apps that can help with motivation, information and even training for all your client-getting activities. (As for your possible personal superpowers, you’re on your own.) We asked Deborah McMurray, who recently launched the Velocity app, to give us the scoop on hers and two related apps. ... READ MORE

All it takes is a quick eye-popping view of Riverview Law’s television campaign to understand the disruptive force of this InnovAction Award-winning U.K. firm. For law firms stuck on the billable hour, it's likely to be indigestion-inducing. Fixed fees. For everything. Every. Thing. In this week's Friday Five, Andy Daws, responsible for Riverview’s growing footprint in North America, answers the question, “Wait … they can’t do that, can they?” Lead, follow or get out of the way. ... READ MORE

Prior to working with a sixth-year associate recently, I reviewed her online profiles. After we had talked for an hour, I noted that her bio was a complete disconnect from her practice. While she originally had been assigned to the firm’s estate planning area, she'd spent the past three years on commercial real estate matters, which was also the practice she wanted to develop. When I asked why the bio contained nothing about her recent experience, she said it hadn’t been updated since shortly after she joined the firm. I spend a lot of time working with lawyers to improve their firm bios and LinkedIn profiles. I know what some of you are thinking: “Is it really that important?” The answer is yes, and the reason is that buying behavior is changing. READ MORE

Joe stormed into my office and demanded to borrow my nine iron. It has a nice feel and weight, and I use it to practice swings in the office when I felt tense or meditative. Joe looked tense — but not very meditative. “What's up?” I asked. “That slimy little bastard has gone too far this time,” he replied heatedly. “I'm gonna take him out!”

Nobody ever thinks a data loss is going to happen to them. But it can, and likely will, happen to you, if you practice long enough — and, sometimes, even if you don’t. Inside of the first two years of my first career as a practicing lawyer, my firm experienced a significant data loss involving a burrito, an ex-Navy man, and some questionable plumbing that extended all the way to a medical office with which we shared a building. (I’ll let your mind take you the rest of the way there.) But that was a decade ago — several lifetimes in terms of technology — and the data management landscape for law firms is now qualitatively different.

Research-based legal rankings have become annual fixtures in law firm marketing calendars, especially as the main directories' cachet increases. Listings can be a great opportunity to publicize and enhance the reputation of individual lawyers as well as your firm's practice areas. Making it onto these lists, however, is not always as simple as it sounds. ... READ MORE

You knew it had to happen. After years of blogs, hashtags and conferences referencing "The End of Lawyers," "Legal Rebels" and "New Normal," the movement finally became — you’ll excuse the expression — "old school." In February, while 800-plus people crammed into a basement theater at New York City's Cooper Union for #ReinventLaw’s third happening, Harvard Law School quietly tweeted that it would soon also host a free conference on Disruptive Innovation in the Market for Legal Services. One month later, on March 6, 125 people showed up in Cambridge for the conference, presented by Harvard Law's Program on the Legal Profession. Here are five things I loved about that conference. ... READ MORE