Thinking in terms of business-to-business versus business-to-consumer marketing, are you B-to-B or B-to-C? Your law firm is a business, of course—a "B." So, is your target client another B, or a consumer—a "C?" If you don't know the answer, you'd better figure it out. It's important.

For recording and organizing notes, there are a number of really good apps to consider. And, as is true with all apps, many overlap in functionality. The apps outlined below for the iPad and iPhone have particular strengths that may resonate with the way you work and satisfy your note-taking needs. Check them out and see which ones you like best.

Yes, we can hear the jokes now. A lawyer who is afraid to speak is like a vegan at a steakhouse—not only rare (no pun intended) but also a bit laughable. But wait. To many a lawyer, fear of speaking is not funny, it is an unhappy reality. But somewhere along the way, everyone gets called on to speak. Now what? We contacted three speaking experts—highly sought out lawyers on the speaking circuit as well as a trainer of litigators—on how to once and for all banish fear and give an applause-worthy speech.

To say that the iPad has created a buzz in the litigation technology world is an understatement. The sweet little panel has provided a number of novel ways to manage documents and display and mark up evidence. But even as developers create new uses at the podium and in the witness box, there are still other opportunities to use the iPad at counsel table during voir dire. Here's a show-and-tell video review of two apps, iJuror and Jury Duty.

Many firms talk about the importance of cross-selling—or cross-marketing, if you prefer—their clients. The problem is that you must serve the client before you can cross-market to the client. Too many firms fail to realize this and then wonder why their cross-marketing efforts fail. The place to start in business development with clients is with client service. Here’s a brief list of some of the more important points to keep in mind.

You know you saved it—that file that you spent hours working on a few weeks ago. That file you’re now desperate to retrieve but can’t locate. But it's not in your Recent Documents (because you weren’t working on it recently), and it's not pinned to a Jump List. You’ve clicked and clicked through the usual suspect folders, all to no avail—you just can’t find it. Well, this is why you don’t look, you let your computer search for you. Why should you spend precious time on the hunt for saved files when the computer can do it better and faster? Here are a handful of ways you can make searching for files easier on yourself.

Last Friday, we told you about some of the legal technology products released just-in-time for LegalTech New York this past week. Now that LTNY has wrapped, we're sorting through the on-site posts and tweets to give you a Friday Five update on even more. And, since we find that some big-picture perspective always helps us better grasp the product news, we recommend some links focusing on innovations to expect this year.

Operating without a strategic marketing plan is like constructing a building without a blueprint. You can do it, but chances are you won't like the outcome. With a blueprint, the builder knows whether it will be a shed or a cathedral. Likewise, with a well-defined marketing strategy, you can move forward confidently knowing what kind of future you're building—and how and why the dollars are being spent. There isn’t a law firm I know that doesn’t like to know a little something about the potential for return on investment.

The thing about gigantic databases, like the great library at Alexandria, is that it can be hard to find exactly what you’re looking for, unless you really know what you’re doing. LexisNexis’ research engine is a modern-day labrynthine library. But, with a new product release, Practice Advisor, Lexis endeavors to make things easier to find, by providing ‘on-point’ access for transactional attorneys.

It rested on the credenza of his corner office looking battered and well-used, not unlike the lawyer behind the desk. “My daddy carried that to court for 20 years, and gave it to me when he finally retired. I carried it for 30 more, and had it repaired three times.” He pointed to nearly imperceptible resewing of two seams and a replaced handle. “To me, that briefcase represents the practice of law, the tradition and professionalism that called me to the bar. Today, these lawyers carry messenger bags and backpacks that they toss out every few years—just like they toss out our traditions and professionalism.”