A television commercial for Butterfinger candy bars brags that they are “crispety.” Another advertisement claims they are “crunchety.” These descriptions are not words, and Nestle should not be trying to persuade us otherwise. One would think ...
Theda C. Snyder - March 6, 2017When your brain knows just the right word, you can be more concise. And sometimes you can slip in the verbal dagger without the victim understanding what you’ve done.
Theda C. Snyder - February 13, 2017Maybe this is the year you’ve committed to writing a blog. Perhaps you want to improve your client alerts or have just been given a monthly column. Talk about producing content under pressure! You’ve mastered the art of writing when you can ...
Susan Kostal - February 1, 2017Lawyers are judged by the written words we put on websites and promotional materials and in our primary work products, be they briefs, contracts, leases, warrants or wills. In an analog world, work products were buried in client or court files ...
Sean Doherty - January 30, 2017Some writers feel compelled to insert extra hyphens. Often they do it when they think they spot an adverb. Sometimes the offending word isn’t even functioning as an adverb; it’s part of a compound verb. Either way, put away the hyphen and step ...
Theda C. Snyder - January 11, 2017Attorneys frequently ignore this basic journalism rule: Start with your strongest point. Your lead or “lede” should entice the reader to continue reading. The phrase “bury the lede” appears to be the only use of this alternate spelling. Perhaps ...
Theda C. Snyder - December 5, 2016Comma placement can cause a big effect in legal documents. (See "What Broadway's Hamilton Teaches About Legal Interpretation.") In ...
Theda C. Snyder - November 9, 2016Comma placement matters. Broadway musical Hamilton’s Angelica Schuyler sings in “Take a Break”: In a letter I received from you two weeks ago I noticed a comma in the middle of a phrase It changed the meaning. Did you intend this? One ...
Theda C. Snyder - October 11, 2016You have content on your website, your practice and bio pages, LinkedIn updates and posts, and, if you have one, a blog and client newsletter. That’s a lot of content, and it needs to be relevant and refreshed.
Susan Kostal - October 3, 2016“I over-exaggerated.” It was impossible to miss the world’s derision for Ryan Lochte’s poor word choice. The Olympian was trying to explain his lies about how he found himself at the wrong end of a gun after a night of partying in ...
Theda C. Snyder - September 15, 2016