Law Firm Strategy

Robert Theofanis shares an example of putting clients' needs first. It's the little details that can set your firm apart from the pack.

Ask the Experts from the Legal Marketing Association | How can law firms best communicate and evolve their marketing both during the COVID-19 shutdown and once business returns to "normal"? Advice from Barbara Malin, Trish Lilley, Adam Severson ...

Heather Moulder |When crisis hits, act boldly and be of service in new ways, because the truth is that what you do now will affect how well you bounce back from it all.

Things are changing so rapidly that we can’t lose sight of the need to adapt our marketing strategies. Here are Jay Harrington's legal marketing principles to keep in mind during the COVID-19 pandemic.

Legal tech has flourished, but have lawyers kept up? Litera's Abhijat Saraswat has five tips to help you get unstuck.

Family law attorney Russell Knight shares a time-tested solution that allows a solo practitioner to bring on additional staff with little to no risk.

Which industries and practices will remain profitable in the coming decade? Heather Suttie has strategies and tactics for managing law market change.

For lawyers, times to come are apt to be turbulent, confusing and distressing. Heather Suttie defines four "first principles" of market change.

Which topics captured readers' attention in 2019? To kick off the new year, a look back at the most popular practice tips.

When Jon Tobin discusses his firm's subscription program, other lawyers are understandably skeptical: “Does it work? How do you make money charging only $95 per month? What if someone keeps calling you?” Here are the answers.