Managing a Law Firm

Your brand platform is a "gut check" for your marketing. Mark Homer shares exercises that will help you define your firm's characteristics, unique value proposition (USP) and ideal client persona so you can begin building a valuable and ...

Sharon Nelson and John Simek | COVID-19 has forced a lot of lawyers to use videoconferencing to “meet” with co-workers and clients. One of the more popular platforms is Zoom. While we can’t cover all the options and settings for Zoom, here's ...

Protect your sanity, support your immune system, and stay well during the COVID-19 pandemic (and beyond) from Jamie Spannhake.

Things are changing so rapidly that we can’t lose sight of the need to adapt our marketing strategies. Here are Jay Harrington's legal marketing principles to keep in mind during the COVID-19 pandemic.

Here’s Roy Ginsburg's pushback on the common excuses lawyers use to justify the insidious habit of underbilling.

What happens when everybody stays home? Let's talk about the two scenarios law firms must address as they cope with crafting a coronavirus response plan.

What was extra hot among ABA TECHSHOW 2020's offerings? Here's some scoop from Co-Chairs Heidi Alexander and Catherine Sanders Reach, along with practice management tech experts Sheila Blackford, Brett Burney, Sharon Nelson and John Simek, ...

Gina Rubel says if your firm has an existing plan, it's time to activate your crisis management team. If your firm does not have a crisis plan in place, this outbreak should be the impetus you need to develop one.

Ari Kaplan speaks with Matthew Prinn, principal of RFP Advisory Group, about why RFPs have become so important for the legal industry.

Legal tech has flourished, but have lawyers kept up? Litera's Abhijat Saraswat has five tips to help you get unstuck.