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Law Firm Owners: Work Less, Make More

By Sasha Berson

Many law firm owners struggle to focus on higher-value tasks while drowning in administrative and routine work. Here’s how the most effective lawyers unlock freedom and success.

law firm owners

The Dream Vanished

When lawyers start their own law firms, they are often fueled by dreams of freedom — the freedom of a flexible schedule, higher income and being your own boss. As the reality of running a law firm sets in, however, many firm owners find themselves grappling with long work hours, heightened stress and, well, the dream of much bigger paydays doesn’t usually pan out. 

The dream vanishes and gets replaced by the relentless grind.

It Doesn’t Have to Be This Way

While this is the norm for so many, it doesn’t have to be that way. 

You can transform a law firm into a thriving business without sacrificing more precious time or your sanity. There is an obvious way to do it, yet most find it quite difficult: Delegate and outsource everything others can do for you — and instead of you — while you focus on the highest-paid priorities. 

(See “The Art of Prioritization” by Jamie Spannhake.)

The Deception of the DIY Approach

The allure of the do-it-yourself approach is understandable; after all, it’s your business, and you want to ensure everything is done just right. However, the reality is far from ideal. Micromanaging every aspect of a law firm can lead to burnout, stalled growth and missed opportunities. The underlying reason hides in most lawyers being very detail-oriented by nature and nurture. This micromanagement tendency often obstructs growth, as attorneys struggle to focus on higher-value tasks while drowning in administrative and routine work.

Escaping the DIY Trap

To reclaim your freedom and become a more successful law firm owner, a shift in mindset is crucial. Embrace the concept of delegation and outsourcing as tools to propel your business forward. Delegating tasks that don’t require your direct involvement can significantly free up your time for strategic planning, client acquisition and overall business growth.

Overcome the Fear of Delegation

One major roadblock to effective delegation is the fear of increased costs and subpar outcomes. Yet, this fear is unfounded. By entrusting routine tasks to others, you can concentrate on revenue-generating activities, although many, not all, of these can also be delegated. Identifying and focusing on tasks that directly impact your bottom line will not only offset the cost of having someone else do it but often leads to increased profits.

By becoming a diligent delegator, you’re investing in the scalability of your firm.

Recognize that aiming for perfection in every detail might mean sacrificing overall efficiency, growth and personal well-being. Embrace the notion of allowing others to handle tasks at an 80% or better level, freeing you to concentrate on strategic decisions and value-driven activities.

Build a Scalable System

The journey to successful delegation and outsourcing begins with systemization. Create standard operating procedures (SOPs) that outline how tasks should be performed, maintaining clarity and consistency. And it’s easier and less time-consuming than ever.  For example, you can use video recordings to document your processes, making SOP creation easy. Tools like ScribeHow or Document360 can help you create SOPs in very little time. 

(See “Ready to Scale? Add More SOPs” by David and Karen Skinner.)

Remember that by establishing objective quality standards, you can evaluate the quality of work much more quickly and effectively. This minimizes the need for constant review while ensuring tasks are completed at an acceptable level of quality.

Keep Going (The Persistence Paradigm)

Overcoming fear of delegation requires perseverance. Understand that failures and setbacks are an inevitable part of the process. Not every task will be executed perfectly by others initially, but these failures are steppingstones toward refining the delegation system.

Task someone on your team to continuously search for individuals or external vendors who can contribute positively to your firm’s growth. Embrace delegation as an ongoing strategy, consistently seeking ways to improve efficiency.

Unlocking Freedom and Success

The Most Effective Law Firm Owners Become True CEOs of Their Firms

These owners focus on just a few high-value activities, such as marketing (the systematic attraction of new cases), having the right people in the right seats, and management by the numbers.

Within a year of implementing effective delegation and outsourcing, you will begin to see a transformation in your law firm. As the burden of micromanagement lifts, you’ll experience newfound freedom, a more balanced schedule and increased business growth. 

The path to success lies in realizing that your role as a law firm owner is not to do everything yourself but to orchestrate a team of skilled individuals to collectively achieve excellence. Entrust others with tasks that do not require your direct involvement. You’ll not only reclaim your freedom but also foster an environment where your law firm can flourish.

Image © iStockPhoto.com

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Sasha Berson

Sasha Berson is a Managing Partner at Grow Law Firm, a leading digital marketing agency focused solely on helping more than 2,000 law firms double their revenue in three years or less. Sasha is the co-author, with Steve Forbes, of the bestselling book “Successonomics” and a regular contributor to Forbes.com. Connect with Sasha on LinkedIn, YouTube, Facebook and Instagram, or email him directly at sasha@growlawfirm.com.

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