First Question to Ask a Client

I'm frequently asked how much a law firm — especially a small law firm — should spend on advertising. The cost of advertising will differ for every law firm, of course. Advertising costs will be based on the firm's location and size, and even practice areas. Competition and target audience also come into play. Given all the variable factors, costs can be difficult to estimate. There is, however, an action every firm can take to gauge the effectiveness of its advertising. Just ask one simple question at every initial client meeting ... READ MORE

Originally published November 19, 2013 0 2