What's the secret to being a great interview? Typically, of course, you have to deliver a real, relevant story “of high consumer interest” to get the news media to pay any attention to you at all. But what if the media does come to you? Let's imagine you get a call from a reporter who wants your commentary on a major criminal trial that's been in the news. You’ve been selected because you are a respected criminal attorney — and now you're on. Rules for Getting the Interview Right. Here are a few rules — written and unwritten — for a productive conversation with a representative of the news media. ... READ THE REST
September 21, 2015 0 0
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