When used strategically, online marketing is proving its effectiveness. Here are three quick tips for generating new business online. 1. Identify which channels have the most potential to attract new clients. In a recent MerchantCircle survey of ...
Carey Ransom - May 10, 2011Even Ironman needs a little maintenance. So today’s Friday Five offers a handful of basic suggestions for ways you can keep things tuned up and running great. If not for yourself, for your clients and your family. It’s important. 1. Nutrition. ...
The Editors - May 6, 2011The best backup plans in the world often fail to recognize the time commitment involved in a ground-up hard drive recovery, including re-installing the operating system, software, drivers and files, plus customization and configuration. To speed ...
Catherine Sanders Reach - May 4, 2011We lead lives filled with constant bells and whistles—unfortunately, not the kind that mean upgrades! Instead, I’m referring to the constant alerts that sound during your day, starting with the alarm clock signaling that a new day has begun to ...
Paul H. Burton - May 2, 2011Marketing experts say the best marketing strategies demonstrate how we are different from our competitors. And they roll their eyes and sigh when lawyers ask, “Who else has done this before?” in response to their amazingly unique concept ...
The Editors - April 29, 2011Cloud computing isn’t new. Lawyers have used cloud computing applications such as Lexis and Westlaw, and stored documents in the cloud to support automated litigation support, for many years. What is new about cloud computing is how it has now ...
Richard S. Granat - April 28, 2011Some people are born schmoozers and like nothing more than to meet and mingle at professional events. But for others, this is about as painful as watching a "Kardashians" marathon at gunpoint. If you fall into the latter category — and most of ...
Mary Ellen Sullivan - April 26, 2011Most law firms have a senior partner who won’t stop doing things the “old way,” who won’t step aside so someone else can do it more efficiently or better. (Fill in your favorite saying about "pots" here.) Here’s the thing: For our clients, we ...
Otto Sorts - April 23, 2011Someone once said that we are happiest when people see us as we see ourselves. But that’s not always easy to control on the Internet. It gets easier, though, when you are armed with information. Today’s Friday Five ponders how we look ...
The Editors - April 22, 2011On Friday, we shared our favorite five impressions of ABA TECHSHOW, the ABA Law Practice Management Section's annual legal technology conference and expo, held last week in Chicago. Today, we invited friends attending ABA TECHSHOW 2011 to write ...
The Editors - April 21, 2011