You know by now (did you ever not?) that it takes more than your business card and an open door to draw clients into your law office. And while you may have devised your marketing plan and work it to the best of your ability, January is still a ...
Merrilyn Astin Tarlton - January 16, 2017More than once recently, I have consulted with a client and heard stories of their contact with other lawyers who work in my field. Sometimes their stories confirm that I am giving similar advice, but sometimes I am appalled at what I hear about ...
Megan Zavieh - January 12, 2017Some writers feel compelled to insert extra hyphens. Often they do it when they think they spot an adverb. Sometimes the offending word isn’t even functioning as an adverb; it’s part of a compound verb. Either way, put away the hyphen and step ...
Theda C. Snyder - January 11, 2017Most lawyers make marketing and business development more complicated than needed. Developing new business — and keeping clients — isn’t rocket science. In fact, it’s as simple as ABC.
Bob Denney - January 10, 2017Lawyers in small firms don’t have large-scale technology systems or billing departments to help get invoices out the door. When the time comes to give a client an invoice, it is pretty much up to the individual attorney to make it ...
Wayne Nykyforchyn - January 5, 2017“All professions are a conspiracy against the laity,” said George Bernard Shaw. In the legal profession, the best evidence of a conspiracy is the often impenetrable density and complexity of the law. It’s almost impossible for laypersons to ...
Jay Harrington - January 4, 2017The legal profession, marketing technology, and clients’ buying habits are changing dramatically. Lawyers need to think differently about marketing, lead generation, big data, project delivery and leadership. Here are 10 things that should be on ...
Mark Beese - January 3, 2017How will you make 2017 the best year yet? All week, Attorney at Work advisors and contributors have been sharing recommendations to help you out. Today, it's global strategy and marketing expert Gerry Riskin, practice advisor Jim Calloway, ...
The Editors - December 30, 2016"Always bear in mind that your own resolution to succeed is more important than any other." — Abraham Lincoln. Abe Lincoln knew that success begins and ends with your own resolve. Today's inspiration for your New Year's resolution ...
The Editors - December 29, 2016Just a few more days until 2016 takes a walk, leaving a blank slate for you to make your very own. Pressure's on! But we've brought you some help. All this week, more than a dozen legal industry experts are sharing their best suggestions for ...
The Editors - December 28, 2016