You can create a video that simply exists on your website, or you can create legal videos that help you capture new clients and cases. While there is no magic formula to creating effective legal video content, there are general rules and ...
Michael Mogill - July 13, 2016
Question: How can I get my partner to cross-sell me to her great contacts? One of the toughest nuts to crack in a law firm is getting that important introduction to someone else's client. You know they need your expertise ...
The Editors - July 12, 2016
When Jeff Sherr was introduced to Slack, it struck him as a better way to capture and share those “short explosions of ideas” that happen after conferences and other events. You know when you’re out to dinner, talking with people, and new ideas ...
Gwynne Monahan - July 6, 2016
Key performance indicators (KPIs), or performance metrics, are receiving some attention in the legal field. KPIs enable businesses to make data-driven decisions, and I, too, believe that KPIs are the next big thing for lawyers and law ...
Mary Juetten - July 5, 2016
The inaugural Legal Marketing Technology Conference/Midwest, produced by the Legal Marketing Association's Midwest Chapter, took place June 23, 2016, in Chicago. While all attendees gained insights on a host of sophisticated tools that legal ...
Beverly Loder - July 1, 2016An infinitive is the barest form of a verb. Usually, we refer to a verb form as an infinitive when we use “to”: to go, to run, to think. If you studied a foreign language, you probably learned the infinitive form of verbs and then how to ...
Theda C. Snyder - June 30, 2016
Most law firm websites have similar issues when it comes to search engine optimization — some major, others that are relatively simple fixes. But almost half of the websites I see are missing the basics. Title tags, for example, can have a huge ...
Joe Balestrino - June 29, 2016
Who are these “enterprising lawyers”? Look for the more engaged and happier lawyers in the crowd. Deeply invested in the power of the work they do, they have ample interests beyond the practice of law as well. And they seem to have more ...
The Editors - June 28, 2016
Work can be stressful. Sure, sometimes you really enjoy your work, particularly when things are going your way. And, of course, you know the things you can do to reduce and manage your own stress levels. (Don't you?) But is it possible that you ...
Merrilyn Astin Tarlton - June 24, 2016
To dramatically enhance your productivity, zero in on the biggest source of stress and wasted time: toxic clients. Some lawyers fight to hold on to business at all costs. After all, it’s an article of faith that it’s easier to retain a client ...
Mike O'Horo - June 23, 2016
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