Daily Dispatch

“We can surely do better,” read the last line of the email. “What the hell does that mean?” asked Margaret. The young associate had just helped win a big case, and she was reading a "thank you for your efforts" email from the lead partner to the ...

For lawyers, web marketing is what the French call a devoir — a “have to.” But most of us would rather wash our hands of it. We didn't go to school for an MBA or marketing degree. We have a whole desk full of case files demanding our time and ...

Last Friday, dozens of women gathered at the San Francisco offices of Seyfarth Shaw for the first Shape the Law unconference. No, no. You didn’t misread, and that isn’t a typo. Popular in the technology world, an unconference transfers control ...

Information sitting in your law firm's case management software can help you make better-informed marketing decisions — including where and when to advertise. Most firms have the information they need. It's just a matter of making a priority of ...

Email marketing should be part of your internet marketing plan. (See "The Big Three Internet Marketing Activities for Lawyers.") Emailing new posts from your blog to a list of clients and prospects increases the return on your blogging time (and ...

This past month, newspapers around the world have been filled with stories of the Panama Papers — a massive trove of confidential tax planning information that will probably topple more than one politician. For lawyers and law firms, the ...

Let’s say you just found out you have a rare illness. Suddenly, you are in the market for a specialty physician. You do some research, get some names and make an appointment with one or two doctors. What kind of conversation would you have? My ...

Traditional TV audiences are shrinking as more of us choose instead to view videos on mobile devices. We stream video on Netflix and Hulu and rely on sites like YouTube and Daily Motion to watch short clips, too. And, with so many people posting ...

I can appreciate a well-crafted cocktail. But when I am in a situation where such beverages are being served, I never get involved in a conversation about someone’s legal problems. And I strongly encourage you to do the same. Here's a short ...

I am the queen of lists. At the end of every month, I write a list of goals for the following month. I have a running to-do list for every day. When I get to the office in the morning, the first thing I do is grab a Post-it note and write what I ...