What’s the biggest predictor of a law firm’s success? Hint: It’s not the firm’s bottom line. 1. Clients are canaries. Research into seven failed professional services firms, four of which were law firms, indicates declining client satisfaction ...
The Editors - July 25, 2014Sometime before the Great Recession (Depression?), there existed a quaint notion that people could stop working — at least some of the time. Over the course of recent years, however, the line of argumentation has advanced, with advocates of a ...
Jared Correia - July 24, 2014
As we enter the heart of summer, pleasant weather ramps up the frequency of cookouts and other casual events. We find ourselves spending less time with business contacts and more with family, neighbors and friends. Often that includes people ...
Mike O'Horo - July 18, 2014
In their written communications, lawyers need to use the right words and the right number of words in the right way. If you circumvent your content, malign your meaning, dangle your modifiers or otherwise mangle your sentences, you might very ...
Steven Taylor - July 17, 2014
The wait to hear about an online job application is often too long, and the process is often discouraging. If you don’t have a personal connection to the employer, it will be difficult to get through the screening process without matching most ...
Wendy Werner - July 16, 2014
Let me tell you a secret — the biggest distraction in my life is me. No, I’m not wasting time playing Angry Birds or watching Netflix. My challenge? I’m so well-trained to react the moment my laptop or phone lights up, chimes or rings that it’s ...
Ruth Carter - July 14, 2014
An earlier post talked about the importance of getting a professional headshot as a smart way to introduce yourself online and establish your brand. But do you know what potential clients are looking for in a photo? Leigh McMillan does. As ...
Mary Ellen Sullivan - July 11, 2014
So you made the decision to go paperless. You've grasped the concepts and technology you need and your systems are mostly set. But when you need to get someone's signature on a document, your best-laid plans come to a screeching halt. That ...
Peggy Gruenke - July 10, 2014
If your firm doesn't have vast experience in marketing, or in any of its parts, you have no way of knowing what to expect from your marketing efforts. Why shouldn't anyone expect a rush of clients, for example, from a single ad — unless you have ...
Bruce W. Marcus - July 9, 2014
Apparently the jury’s out on whether traffic to your website's homepage is declining. My own analysis shows law firm homepage traffic has been relatively unchanged over the past two years, though law firm website strategist Robert Algeri says ...
Steve Matthews - July 7, 2014