If your firm doesn't have vast experience in marketing, or in any of its parts, you have no way of knowing what to expect from your marketing efforts. Why shouldn't anyone expect a rush of clients, for example, from a single ad — unless you have ...
Bruce W. Marcus - July 9, 2014
Apparently the jury’s out on whether traffic to your website's homepage is declining. My own analysis shows law firm homepage traffic has been relatively unchanged over the past two years, though law firm website strategist Robert Algeri says ...
Steve Matthews - July 7, 2014
Nobody likes talking about money with clients. Nobody. But the conversation gets a whole lot easier when you are confident in what you do, and what you're worth. Right? Maintaining the needed level of self-assurance, though, might be the hardest ...
Joan Feldman - July 3, 2014
Whether or not you consider yourself a mobile lawyer, we’re all part of a professional community and society that embraces mobile technology. That means our clients and opposing counsel expect us to be able to access files and research at any ...
Noble McIntyre - July 2, 2014I recently read an article, Why old school attitudes to technology are hitting ...
Vivian Manning - July 1, 2014
Question: What’s the best way to deal with staff performance problems? It seems like attempting to work them out during performance evaluation discussions between the assistant and the lawyer she works for is just going to ...
The Editors - June 30, 2014
No one needs to reinvent the wheel every time a new project comes through the door. It’s the reason document management and document assembly programs exist. But no matter how good your forms are, or how cutting-edge your software is, they ...
Mary Lokensgard - June 26, 2014
Here’s the reality of the digital age: YOU are your brand. Not just your work, not just your reputation, not just your resume. What you look like and how you present yourself online has become a critical piece of your image. Having the right ...
Mary Ellen Sullivan - June 24, 2014
Jay Harrington | You have the power to create an interesting and profitable practice that makes you indispensable, rather than expendable, in the minds of clients. You can go from being one of many to one of a kind.
Jay Harrington - June 23, 2014
Practice innovation — at least in terms of pricing, project management and process improvement (the three "P's") — is the focus of the Legal Marketing Association’s P3 Conference, which just wrapped its second year. We asked Steve Nelson to ...
Steve Nelson - June 20, 2014
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