"Content marketing" is no doubt the legal marketing buzz-phrase of the year. The Content Marketing Institute defines it as a "technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined ...
Sayre Happich - November 5, 2013Mae West once claimed, “I speak two languages, Body and English.” Double entendre aside, she had a point. Fluency in both speaking and understanding body language can take you far — both in your law practice and your life (although maybe not ...
Mary Ellen Sullivan - November 4, 2013
We always look forward to tips from Legal Marketing Technology Conference/West, the hot-ticket event presented by the Legal Marketing Association's Bay ...
Kerstin Firmin - November 1, 2013
The most successful salespeople strongly believe that sales is a numbers game. In other words, you don't have to be an ace or a homerun king to be successful at business development. You just have to keep pitching and swinging in the general ...
Roy S. Ginsburg - October 30, 2013Who are these “enterprising lawyers”? Actually, they are easy to spot. Look for the happier, more engaged lawyers. Deeply invested in the power of the work they do for their clients, they have ample interests beyond the practice of law as well. ...
The Editors - October 29, 2013
In "Your Law Firm's DMS: Put the Past Behind You," Brian Ruthruff ...
Brian Ruthruff and Dodie Edelstein - October 28, 2013
It’s no secret that links help your rankings on search engines. It’s also no secret that likes, follows and +1’s are signs of popularity and working their way into search engine ranking factors as well.
Mike Ramsey - October 24, 2013The Internet is many things to many people. For some, it’s an educational resource. For others, it’s a place to socialize or attract customers. Unfortunately, still others view the Internet as their personal battlefield. Blogs, social media ...
Matt Spiegel - October 23, 2013You are a member of an organization that holds quarterly dinner meetings with a speaker. You look at your calendar and realize the next meeting is Wednesday night — drat! But, dutifully, you show up just in time to sit down for the meal, ...
Sally J. Schmidt - October 22, 2013
Meeting tight deadlines for filing motions is stressful by itself. But it's even more nerve-rattling when legal research, drafts and comments are scattered all over the place and not accessible when needed. In a typical law firm, email-based ...
Nitin Gupta - October 21, 2013
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