Daily Dispatch

If you’ve decided to try your hand at video marketing, here are some steps to start promoting your video content.

In an earlier post, "Money Management Tips for New Associates," we focused on how freshly minted lawyers can start their financial life on the right foot. Now let's fast-forward a few years and consider some guidance for mid-level associates and ...

Back in January 2017, I was having breakfast with a local lawyer when he said, “I think I need to raise my rates this year. I am just not making enough money, and raising my rates should make the year more profitable.” This led me to ask, "Do ...

When discussing business development, we often talk in terms of strategies — identifying top prospects, building niche practices or targeting selected referral sources, for example. But every now and then, I am reminded there are terrific ...

Year after year, I refer to ABA TECHSHOW as the “relationship” conference. It’s where you spend time with old friends, make new ones, provide and receive mentorship, and come away energized with lots of new ideas to try out with a community of ...

The opening ripple of ABA TECHSHOW 2018 last week was the conference's second annual Startup Pitch Competition, where 14 legal technology startups competed. Voluble, a social media data analyst provider, won. Here's more on the pitch ...

Ryan Nevin’s article “Ways to Get Clients After Hanging Out Your Shingle” has some great tips. He’s right that you should network with attorneys who don’t do what you do to get referrals. But that’s only part of the answer. You should also make ...

Your big-picture digital marketing goal is likely straightforward and logical: Convert the prospects who find you online into clients. Achieving this goal requires time, attention and money. You just need to make intelligent investments that ...

It’s highly unlikely that your law practice is anywhere near as noisy and chaotic as Times Square. Quite the contrary: When you go to meetings, or present to groups of lawyers or potential clients, the space is relatively calm and quiet. Most ...

In previous columns, I have talked about the concept of tribes and building a network to support you when your practice takes off in a major way and you need extra help. But have you thought about ways to broaden the scope of your community to ...