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Elonide Semmes Right Hat
Elonide Semmes

Elonide Semmes is the President of Right Hat, a brand consultancy that “helps law firms create simple yet powerful brands.” At the heart of Right Hat’s approach is getting into the minds of buyers by grounding strategy in external research, not just internal opinion. Elonide is a member of the Legal Marketing Association’s Hall of Fame and a Fellow in the College of Law Practice Management. Follow her @esemmes.