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Business Development

Fresher Attorney Bio

Seven Steps to a More Authentic, Fresher Attorney Bio

Nobody sets out to write a boring bio. It’s just so easy to follow the usual attorney bio format and rarely update or change it. What a waste! Here are great tips from Nancy Slome to reboot your bio.

Nancy Slome - June 30, 2020
Ask the Experts business development

How Are Law Firms Shifting Business Development Goals and Tactics?

Ask the Experts from the Legal Marketing Association | Too busy? Too slow? How does a lawyer press on with business development efforts during the slowdown? Advice from Lisa Olney and Amy Verhulst.

Legal Marketing Association - June 24, 2020
ideal client for law firms magnifying glass

Law Firm Marketing 101: Identifying Your Ideal Client

Jay Harrington | If you try to appeal to everyone, you’ll appeal to no one. This simple maxim may sound trite, but it's essential to improving your marketing and business development.

Jay Harrington - June 22, 2020
ideal client

5 Business Development Mistakes Lawyers Make (and What to Do Instead)

Jay Harrington | Why do some lawyers succeed at building practices while others struggle? Here are five common business development mistakes, and what to do instead.

Jay Harrington - May 27, 2020
podcast headphones

Use Podcasts to Attract Clients

While radio talk shows still exist, in large part they’re being eclipsed by the popularity of podcasts. With so many podcasts available on such a wide range of topics, listeners can easily find shows that match their specific interests. For ...

Dan Steiner - May 19, 2020

Targeting an Industry Niche

Sally Schmidt | Worried about the pipeline? Marketing to an industry niche or subcategory can lead to substantial new business. Here are seven steps to build your expertise.

Sally J. Schmidt - May 19, 2020

How Will Your Marketing Evolve After COVID-19?

Ask the Experts from the Legal Marketing Association | How can law firms best communicate and evolve their marketing both during the COVID-19 shutdown and once business returns to "normal"? Advice from Barbara Malin, Trish Lilley, Adam Severson ...

Legal Marketing Association - April 30, 2020

Pull Back or Press On? Reevaluating Your Social Media Strategy During a Pandemic

Some members of your audience are seeking information related to the virus, while others would rather not be immersed in news about it 24/7. Before you proceed with posting as usual, here are some tips to help you determine how to move forward.

Michelle Garrett - April 17, 2020

30-Day Business Development Plan for Lawyers During the COVID-19 Crisis

Eventually, the crisis will pass. But can you afford to wait? Jay Harrington has positive steps you can take over the next 30 days to set you up for business development success.

Jay Harrington - April 8, 2020

Earning a Client’s Trust: What It Takes

Sally Schmidt | If you can earn a client’s trust, you will turn a happy client into a lifelong client. Here are some actions you can take.

Sally J. Schmidt - March 19, 2020