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Ask the Experts

Ethical Considerations in Boosting Your Client Reviews

Ask the Experts at 2Civility.org: Is there an acceptable practice for soliciting reviews without violating the rules of professional conduct? 

Mark C. Palmer - July 16, 2019
How to Avoid Getting Hooked by Phishing Scams

How to Avoid Getting Hooked by Phishing Scams

"What are the best, and preferably affordable, ways to protect our office, and in turn protect our clients, from phishing scams and other online threats?"

Mark C. Palmer - March 28, 2019

Is Jury Research on Social Media an Ethics Risk or a Competency Requirement?

Question: During a recent jury trial, counsel was provided with completed jury questionnaires including names, ages, home addresses and places of employment. In addition to using traditional research techniques found in public ...

Mark C. Palmer - January 23, 2018
millennials

Communicating with Millennials: What’s the Preference?

Question: "A growing number of millennials are joining older generations in law firms. What are generational communication differences, why do they matter, and can understanding them improve performance across our firm?" In this ...

Jonathan Fitzgarrald - March 29, 2017

Getting Your Foot in the Door

In this edition of "Ask the Experts," Legal Marketing Association member Aleisha Gravit answers the question, "How can I get my foot in the door to meet with a potential client?" Read her answer for ways you can use research on a potential ...

Aleisha Gravit - September 12, 2016

What to Do When You Can’t Afford a Marketing Director

This month's big question: "We’re a small firm and can’t afford to hire a full-time marketing director. Are there other options we should consider?" Of course there are. And in this edition of "Ask the Experts from the Legal Marketing ...

The Editors - August 9, 2016

I Want My Law Partner to Cross-Sell Me!

Question: How can I get my partner to cross-sell me to her great contacts? One of the toughest nuts to crack in a law firm is getting that important introduction to someone else's client. You know they need your expertise ...

The Editors - July 12, 2016

Are Print Brochures Dead?

Question: Do lawyers use print brochures anymore? I’d like to avoid that expense and get by with PDFs online. In this month's edition of "Ask the Experts from the Legal Marketing Association," LMA Hall of Famer ...

The Editors - May 31, 2016

How Am I Doing? Tools to Track Your Legal Blog

Question: Are there tools available to help me see how many people are reading my blog? Are there standards to judge its success? In this month's "Ask the Experts from the Legal Marketing Association," ...

The Editors - April 28, 2016

My Secretary Is Absent a Lot

Question: My secretary is sick and absent from work a lot. Yet I need someone here every day to help me. What can I do? If your assistant is missing in action more than you like, you can find yourself in a ...

The Editors - January 25, 2016