Lead Generation for Lawyers

personalized website

Want New Business? Tailor Your Firm’s Website to Those Who Have Never Hired a Lawyer

Mike Zellmer | Hiring a lawyer is intimidating and stressful: To create a great website experience for inexperienced clients, answer questions, show you understand, demonstrate your qualifications — and don't hide your personality.

Mike Zellmer - December 9, 2020
Great Legal Intake

6 Tips for Great Legal Intake

Manni Sandival | Think of legal intake — the process of turning leads into clients — as the crucial final stage of your marketing efforts.

Manni Sandoval - December 2, 2020
typing on keyboard online law firm reviews

How to Use Online Reviews to Protect Your Referrals

Mark Homer | Online reviews are crucial to your referral business. Here's how to jumpstart asking for reviews and create a process that makes it simple for clients.

Mark Homer - November 16, 2020
free marketing building blocks

Free Marketing Is Always the Place to Start When Building Your Law Firm

Book Preview | Attorney Ali Katz explains the three things you need to use free marketing, so you can build your practice without spending too much money.

Ali Katz - October 5, 2020
tools for a linkedin profile update

LinkedIn Profile Update: How to Stand Out in 4 Simple, Achievable Steps

Tea Hoffmann: Here's how to conduct a step-by-step LinkedIn profile update — because when your business is running on virtual connections, a stale profile isn’t going to cut it.

Tea Hoffmann - September 22, 2020
how to organize your contacts

Targeting an Industry Niche

Sally Schmidt | Worried about the pipeline? Marketing to an industry niche or subcategory can lead to substantial new business. Here are seven steps to build your expertise.

Sally J. Schmidt - May 19, 2020
dash board law firm marketing strategy

5 Tips to Get More Clients Now and After the COVID-19 Shutdown

Use these local marketing tactics from our recent webinar to position your law firm for survival and success, now and after the crisis has passed.

Mike Ramsey - April 20, 2020
Lawyer deciding which way to go fork in road

Lead Generation For Lawyers in a Time of Uncertainty

Sponsored | In a time of uncertainty, generating high-quality leads can mean the difference between surviving and having to fold. Google Trends data points to pockets of opportunity for select practice areas.

Convert IT - March 27, 2020

How Call Tracking Helped Us Catch an Advertising Scam

Attorney Paul Cannon tells how using call-tracking metrics helped his firm analyze the true value of the advertising they were paying for — and stop a scam.

Paul Cannon - March 12, 2020
digital marketing for law firms

Digital Marketing for Law Firms: What Is Your Strategy?

Mark Homer's Digital Marketing Primer | Your goals should drive your digital marketing plan, not vice versa.

Mark Homer - February 18, 2020
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