Law Firm Marketing

Don't let a broken intake form cost you cases. Mike Barton points to 5 quick things you can do to check your website's accessibility, no programmer required.

Sally Schmidt | When you do something repetitively, it’s easy to go on autopilot. Establishing client service protocols helps ensure you’re paying proper attention to every client.

Running pitch meetings with potential law firm clients is tricky. Here's Sally Schmidt's checklist for making the most of the opportunity.

Book Review | Looking for an actionable business development guide? "Connections" provides the roadmap solo and small firm lawyers need.

For law firm marketers, the challenge is not just adopting AI marketing tools but also learning to read the metrics AI platforms are generating. Here’s a primer on AI metrics for law firms.

Even the most motivated clients find it hard to switch law firms. In fact, the biggest obstacle to new business is inertia. Sally Schmidt suggests a few ways to get your prospects off the dime.

Think of marketing data as your case file, says Chip LaFleur. 'You’re not trying to learn everything; you’re trying to learn what matters.' That starts with understanding the most common metrics.

Sasha Berson | You might have heard horror stories, or lost money with previous PPC campaigns. These 10 strategies will help you understand how to succeed.

If you are looking to expand your real estate practice, look to niche land markets (think data centers and solar farms) beyond the suburbs and city centers. If you are looking to expand your real estate practice, look to niche land markets ...

Camille Stell | Entrepreneurship isn’t the only path forward, but for Black women in law, it can be one of the most powerful. Advice from four solo attorneys.