Law Firm Marketing

More leads feels like progress, says Bo Royal. But if your tracking is broken, your attribution is blind, and your intake is leaking, more leads are just more expensive proof that something else is wrong with your law firm's marketing.

Sally Schmidt | The service you provide is every bit as important as the services you provide.

Fresh year, fresh start! Annette Choti's guide to the most significant law firm marketing trends 2026 has in store.

In her annual trends report, Karin Conroy says 2026 marks a genuine inflection point for law firm websites as they stop being digital brochures and function as authority engines, trust builders and discovery hubs.

Jennifer Ramsey and Megan Senese: The best business development tip to kick off the new year? Make relationships your priority. Focus on the people who already matter, and nurture those relationships. Here’s how.

Lyndsi Edgar | Want your law practice to stay visible? Know the legal marketing shifts that are already underway — and start addressing them, one by one.

Catch up on Attorney at Work readers’ favorite AI and tech tips, marketing ideas and law firm management articles of the year.

Jay Harrington | The old model of a one-track legal career is fading. Technology, flexible talent, remote work, and client demand for agility are accelerating this trend.

Jennifer Ramsey and Megan Senese | Even in your busiest weeks, small, thoughtful interactions — micro moves — can create trust, visibility and business opportunities over time.

Annette Choti explains how a smart Reddit marketing strategy boosts your law firm's reputation both in-platform and off — helping to capitalize on the 'helpful information' AI search engines are prioritizing. Here's what you need to know.