Law Firm Marketing

For law firms, the shift to AI search changes everything about how clients find you. Here's a primer from Annette Choti on optimizing for AI Search and Google.

The market is flooded with AI content mills, says David Arato. Here’s how to spot the difference between a quality content marketing writer and someone who’s just really good at prompting ChatGPT.

Karin Conroy | Stop choosing between AI speed and human connection. Legal marketing balance drives credibility, expertise, and good client relationships.

Jay Harrington | Business development isn’t something you do when things quiet down. It’s something you build into your busy life; one small, consistent effort at a time.

Jessica Aries shares two plain-language AI prompts that can audit how visible you are in AI searches and show why more prospects don't convert when they land on your website.

Tatia Gordon-Troy | Lawyers write books to build their reputations, start side hustles or share wisdom in a memoir. Whatever your reason, here are book- writing tips for getting started on penning that tome.

Where to spend your marketing dollars? Highlights from a recent survey on show which online platforms prospective clients are using to research lawyers.

AI isn’t the end of legal content, says Amanda Sexton, but it is forcing long-overdue changes in how firms approach digital marketing. Here's a quick guide.

Sally Schmidt | Football games are often won or lost in the fourth quarter. Here are some end-of-year marketing plays you can use to finish the year strong.

Sasha Berson | Law firm marketing is an arms race. If your agency isn't equipped to win it for you, prepare to hand clients to your competitors. So, what's a law firm owner to do? Let's break it down.