Law Firm Marketing

Jay Harrington | As goal-setting season approaches, let’s dive in and discuss why setting business development goals is important, how to set them, and how to achieve them.

Leslie Richards and Francois Lassalle | Positioning isn’t about creating a polished veneer. It’s about defining what’s true and valuable and making sure the right people see it clearly.

With or without Gen AI, says Tom Elgar, lawyers who treat thought leadership as a core part of their client service will continue to own the spotlight.

For law firms, the shift to AI search changes everything about how clients find you. Here's a primer from Annette Choti on optimizing for AI Search and Google.

The market is flooded with AI content mills, says David Arato. Here’s how to spot the difference between a quality content marketing writer and someone who’s just really good at prompting ChatGPT.

Karin Conroy | Stop choosing between AI speed and human connection. Legal marketing balance drives credibility, expertise, and good client relationships.

Jay Harrington | Business development isn’t something you do when things quiet down. It’s something you build into your busy life; one small, consistent effort at a time.

Jessica Aries shares two plain-language AI prompts that can audit how visible you are in AI searches and show why more prospects don't convert when they land on your website.

Tatia Gordon-Troy | Lawyers write books to build their reputations, start side hustles or share wisdom in a memoir. Whatever your reason, here are book- writing tips for getting started on penning that tome.

Where to spend your marketing dollars? Highlights from a recent survey on show which online platforms prospective clients are using to research lawyers.