Law Firm Marketing

Law Firm Marketing Team
The Top 5 Warning Signs Your Law Firm Marketing Team is Not a Good Fit

You really want to believe your law firm's marketing team is doing all the right things. How can you be sure? Here are five signs your trust may be misplaced.

Nancy Rapp - August 20, 2025
Share of Model
The Share of Model Metric: What Lawyers Should Know (and Do) About AI Market Share

Katherine Hollar Barnard | Share of Model will help you understand how LLMs are finding and recommending your firm when users ask questions in your field or practice area.

Katherine Hollar Barnard - August 13, 2025
social media metrics
5 Social Media Metrics That Actually Matter for Lawyers

Marin McCall | If you're spending time creating social media content for your law firm, it's worth understanding which numbers actually matter and what to do with them.

Marin McCall - August 8, 2025
want to make partner - start thinking and acting like one
Want to Make Partner Someday? Start Acting Like One Now

Jay Harrington | Practical ways associates can show they’re ready to take the next step to partnership.

Jay Harrington - August 6, 2025
95-5 rule for lawyers clock with business development icons
The 95:5 Rule for Lawyers: Why Business Development Is a Long Game

Jay Harrington | You're not pushing people down a funnel. Most of the people won’t move until they’re ready. But you can catch them as they fall.

Jay Harrington - July 14, 2025
factors considered in hiring a personal injury attorney
New Survey Uncovers Key Factors in Hiring a Personal Injury Lawyer

A recent survey by iLawyer Marketing sought to identify key decision-making factors for consumers when hiring a personal injury attorney.

Sharon Feldman - July 10, 2025
how to make friends
This Is How to Make Friends in Three Easy Steps

There's no magic spell for how to make friends, but there is a proven formula that's one part authenticity and two parts patience.

Bull Garlington - July 2, 2025
formula for making 1 million
The Winning Formula for Making $1 Million As a Law Firm Owner

In law school, you were trained to win. Yet after years of practice, many law firm owners don’t feel like winners. If you own a small law firm, you could turn that around with this formula for making $1 million or more in profits every year. ...

Sasha Berson - June 30, 2025
rate increase
Turning Rate Increase Discussions Into Opportunities

Sally Schmidt | Tips for managing pricing conversations to deepen your relationships.

Sally J. Schmidt - June 15, 2025
attorney video marketing
From Invisible to Influential: A Quick Guide to Attorney Video Marketing

Kerry Barrett | The digital-first vetting process has become standard practice for clients choosing legal representation.

Kerry Barrett - June 11, 2025
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