Law Firm Marketing

Running pitch meetings with potential law firm clients is tricky. Here's Sally Schmidt's checklist for making the most of the opportunity.

Book Review | Looking for an actionable business development guide? "Connections" provides the roadmap solo and small firm lawyers need.

For law firm marketers, the challenge is not just adopting AI marketing tools but also learning to read the metrics AI platforms are generating. Here’s a primer on AI metrics for law firms.

Even the most motivated clients find it hard to switch law firms. In fact, the biggest obstacle to new business is inertia. Sally Schmidt suggests a few ways to get your prospects off the dime.

Think of marketing data as your case file, says Chip LaFleur. 'You’re not trying to learn everything; you’re trying to learn what matters.' That starts with understanding the most common metrics.

If you are looking to expand your real estate practice, look to niche land markets (think data centers and solar farms) beyond the suburbs and city centers. If you are looking to expand your real estate practice, look to niche land markets ...

Camille Stell | Entrepreneurship isn’t the only path forward, but for Black women in law, it can be one of the most powerful. Advice from four solo attorneys.

Karin Conroy | Podcasting, when deployed with strategic intent, has become one of the most effective authority-building mechanisms available to legal professionals.

The more experience we can show, the more impressive our bios become. Right? Wrong. Katherine Hollar Barnard explains.

Early guidance on social media evidence risks can help your clients avoid costly mistakes that may affect their case. Here’s a refresher on how to counsel your clients, from attorney Laura Nicholson.