Law Firm Marketing

Stop losing prospective clients at the finish line. Here are four tips for perfecting your intake process and making the most of every inbound call.

Your law firm's video look great. So why isn't it converting new clients? Tips from veteran producer Chris Gray. "A great video inside a broken system is invisible."

Don't let a broken intake form cost you cases. Mike Barton points to 5 quick things you can do to check your website's accessibility, no programmer required.

Sally Schmidt | When you do something repetitively, it’s easy to go on autopilot. Establishing client service protocols helps ensure you’re paying proper attention to every client.

Running pitch meetings with potential law firm clients is tricky. Here's Sally Schmidt's checklist for making the most of the opportunity.

Book Review | Looking for an actionable business development guide? "Connections" provides the roadmap solo and small firm lawyers need.

For law firm marketers, the challenge is not just adopting AI marketing tools but also learning to read the metrics AI platforms are generating. Here’s a primer on AI metrics for law firms.

Even the most motivated clients find it hard to switch law firms. In fact, the biggest obstacle to new business is inertia. Sally Schmidt suggests a few ways to get your prospects off the dime.

Think of marketing data as your case file, says Chip LaFleur. 'You’re not trying to learn everything; you’re trying to learn what matters.' That starts with understanding the most common metrics.

AI isn’t the end of legal content, says Amanda Sexton, but it is forcing long-overdue changes in how firms approach digital marketing. Here's a quick guide.