Analog Attorney | Here are five products that let you take your message offline while keeping it in your target demographic's line of sight.

While radio talk shows still exist, in large part they’re being eclipsed by the popularity of podcasts. With so many podcasts available on such a wide range of topics, listeners can easily find shows that match their specific interests. For ...

Sally Schmidt | Worried about the pipeline? Marketing to an industry niche or subcategory can lead to substantial new business. Here are seven steps to build your expertise.

A strong web presence — one where clients find you and are convinced to contact you — means more than a killer law firm website. Mark Homer explains.

The Friday Five | Local digital marketing for small law firms is a challenge ... unless you use these tips from Conrad Saam to turn yourself into local marketing ninja.

Ivy Grey | Resist the urge to write about what type of work you’d like to do or show off your extensive legal knowledge. This is the time to connect with your client as a human with real-life emotions. Write from the reader's perspective and ...

Get to the Point! Parallelism, says Teddy Snyder, makes your writing more readable and memorable.

Friday 5 | Social distancing shouldn't stop you from building and maintaining your network. Here are Camille Stell's tips for networking through readily available tools.

Ask the Experts from the Legal Marketing Association | How can law firms best communicate and evolve their marketing both during the COVID-19 shutdown and once business returns to "normal"? Advice from Barbara Malin, Trish Lilley, Adam Severson ...

Mark Homer says that without a good sales process, you're probably wasting money on marketing. Here are five of the most meaningful changes your firm can make to improve intake and sign on more clients.