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Here are seven tried-and-true tactics along with real-world applications that help lawyers differentiate themselves.
Jennifer Carr - February 19, 2019If a topic is important, there’s a way to make it engaging and palatable for your audience.
Ruth Carter - February 18, 2019The written word is only one way to express thought leadership. A better approach is a divisible content strategy that incorporates visual storytelling.
Jay Harrington - February 13, 2019This infographic lays out 10 easy ways lawyers can improve their performance on LinkedIn and generate quick results.
Ari Kaplan - February 8, 2019Lawyers know they have to stay in contact. Otherwise, you risk missing out on work simply because too long of a gap between communications made the client or prospect forget you. But too many lawyers struggle to generate relevant welcomed ...
Mike O'Horo - February 7, 2019I’m all over this latest trend in law firm bios.
Susan Kostal - February 6, 2019The battle for the best (and worst) lawyer Super Bowl commercials.
Jeremy Kocal - February 2, 2019A poor-performing site won't help you convert leads into clients. Conduct a website audit that covers these basics.
Karin Conroy - January 31, 2019There's nothing like in-person interaction to help build client relationships. From setup to follow-up, strategies for making the most of a client visit.
Sally J. Schmidt - January 22, 2019An email newsletter can be an inexpensive, easy way to make sure clients think of you the next time they need your services.
Laura Ernde - January 18, 2019