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Marketing

Lead Generation in Time of Uncertainty

Lead Generation in a Time of Uncertainty

Sponsored | In a time of uncertainty, generating high-quality leads can mean the difference between surviving and having to fold. Google Trends data points to pockets of opportunity for select practice areas.

Convert IT - March 27, 2020

Build Trust and Add Value Through Legal Marketing: Principles to Follow During the COVID-19 Crisis

Things are changing so rapidly that we can’t lose sight of the need to adapt our marketing strategies. Here are Jay Harrington's legal marketing principles to keep in mind during the COVID-19 pandemic.

Jay Harrington - March 25, 2020

Earning a Client’s Trust: What It Takes

Sally Schmidt | If you can earn a client’s trust, you will turn a happy client into a lifelong client. Here are some actions you can take.

Sally J. Schmidt - March 19, 2020

Continuity of Care: Reassuring Clients You’re Prepared for COVID-19

Susan Kostal offers specific tips to reassure clients your firm is able to respond and meet their legal needs during the COVID-19 crisis.

Susan Kostal - March 16, 2020

How Call Tracking Helped Us Catch an Advertising Scam

Attorney Paul Cannon tells how using call-tracking metrics helped his firm analyze the true value of the advertising they were paying for — and stop a scam.

Paul Cannon - March 12, 2020
Nothing But the Ruth by Ruth Carter

Public Speaking: How to Be a Better CLE Panelist

Panelists have an obligation to educate and to entertain. Try Ruth Carter's list of dos and don'ts to keep your presentations from boring the audience.

Ruth Carter - March 11, 2020

Is Your Crisis Communication Plan Ready to Handle a Pandemic?

Gina Rubel says if your firm has an existing plan, it's time to activate your crisis management team. If your firm does not have a crisis plan in place, this outbreak should be the impetus you need to develop one.

Gina Rubel - March 9, 2020

To Build Business, Forget the Funnel and Think of a Garden

You don't need to reach a huge audience to build business for your law practice. Narrowcasting, says Tom McMakin, trumps broadcasting in the world of expert service providers.

Tom McMakin - March 5, 2020
Writing Lean- Test Your Writing and Editing Skills

Writing Lean: Test Your Writing and Editing Skills

Happy National Grammar Day! Here are some exercises from Susan Kostal that will strengthen your writing and editing skills.

Susan Kostal - March 4, 2020
Driving Revenue- Matthew Prinn on the Rise of RFPs

Driving Revenue: Matthew Prinn on the Rise of RFPs

Ari Kaplan speaks with Matthew Prinn, principal of RFP Advisory Group, about why RFPs have become so important for the legal industry.

Ari Kaplan - March 3, 2020