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Marketing

analog

Offline: This is How You Use Analog Marketing Tools

Analog Attorney | Here are five products that let you take your message offline while keeping it in your target demographic's line of sight.

Bull Garlington - May 25, 2020
podcast headphones

Use Podcasts to Attract Clients

While radio talk shows still exist, in large part they’re being eclipsed by the popularity of podcasts. With so many podcasts available on such a wide range of topics, listeners can easily find shows that match their specific interests. For ...

Dan Steiner - May 19, 2020

Targeting an Industry Niche

Sally Schmidt | Worried about the pipeline? Marketing to an industry niche or subcategory can lead to substantial new business. Here are seven steps to build your expertise.

Sally J. Schmidt - May 19, 2020
Digital Marketing

Online Marketing Is Much More Than Your Law Firm Website

A strong web presence — one where clients find you and are convinced to contact you — means more than a killer law firm website. Mark Homer explains.

Mark Homer - May 12, 2020

So You Want to Get Started in Local Digital Marketing

The Friday Five | Local digital marketing for small law firms is a challenge ... unless you use these tips from Conrad Saam to turn yourself into local marketing ninja.

Conrad Saam - May 8, 2020
Writing and Editing for Empathy in Legal Marketing

Writing and Editing for Empathy in Legal Marketing

Ivy Grey | Resist the urge to write about what type of work you’d like to do or show off your extensive legal knowledge. This is the time to connect with your client as a human with real-life emotions. Write from the reader's perspective and ...

Ivy Grey - May 6, 2020
Get to the Point attorney

Parallel Persuasion

Get to the Point! Parallelism, says Teddy Snyder, makes your writing more readable and memorable.

Theda C. Snyder - May 5, 2020

5 Tips for Networking From 6 Feet

Friday 5 | Social distancing shouldn't stop you from building and maintaining your network. Here are Camille Stell's tips for networking through readily available tools.

Camille Stell - May 1, 2020

How Will Your Marketing Evolve After COVID-19?

Ask the Experts from the Legal Marketing Association | How can law firms best communicate and evolve their marketing both during the COVID-19 shutdown and once business returns to "normal"? Advice from Barbara Malin, Trish Lilley, Adam Severson ...

Legal Marketing Association - April 30, 2020

Don’t Waste Your Marketing Dollars With a Bad Sales (Intake) Process

Mark Homer says that without a good sales process, you're probably wasting money on marketing. Here are five of the most meaningful changes your firm can make to improve intake and sign on more clients.

Mark Homer - April 28, 2020