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Marketing

Create Informational Tools for Your Clients

It’s one thing to say, “We understand the process.” It’s another to show it to with, for example, process maps, charts, timelines, who-to-call lists or decision trees.

Sally J. Schmidt - June 26, 2019
Marijuana plants

Marijuana-Related Business Records: New on Westlaw’s PeopleMap and Company Investigator

Sponsored | Marijuana-related business records (MRB) will be released this week on PeopleMap and Company Investigator on Westlaw.

Thomson Reuters - June 24, 2019
rainmaking at conferences

Rainmaking at Conferences: Easy Tips for Connecting With New People

You may be skeptical about the payoff of networking at events, says Roy Ginsburg, but betting on the longshot can pave the way for opportunities. Here are easy tips for even the biggest introvert.

Roy S. Ginsburg - June 17, 2019

A Simple 3-Month Strategy for Lawyers Who Are New to LinkedIn

Aim for sequential growth that eases you into LinkedIn's many tools. Get comfortable. Gain confidence.

Jay Harrington - June 13, 2019
Nothing But the Ruth by Ruth Carter

Be a More Effective Speaker

Want your talks to be well-received? Be yourself, field as many questions as you can — and have fun.

Ruth Carter - June 12, 2019
website performance with beautiful design and functionality

Boost Your Website’s Performance With Better Design

It’s not just trim and frills: By following the lead of design-focused companies like Apple, you can use beauty and function to make your website users happy and boost your bottom line.

Karin Conroy - June 11, 2019
SEO content under pressure

Lawyers Need to Look Beyond SEO for True Engagement

SEO-driven headlines risk becoming an emotionless keyword salad of search terms.

Susan Kostal - June 6, 2019
social media marketing plan

Is Social Media Really Worth a Busy Lawyer’s Time?

Simple tips for incorporating social media into your business development activities.

Elizabeth Ferris - June 4, 2019

Silicon Valley In-House Counsel Are Deadly Serious About Diversity and Inclusion

Top takeaways from LMA Silicon Valley's recent In-House Counsel Summit.

Susan Kostal - May 31, 2019

Stepping Up to Marketing Success

Volunteering to help a partner or be a fill-in could give you great exposure.

Sally J. Schmidt - May 30, 2019