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Marketing

Don’t Drown in Sunk Costs When the Evidence Calls for a Change in Strategy

It might seem that sunk costs should not influence whether we continue investing in a project. And yet they do. Which brings me to content.

Susan Kostal - August 2, 2018
2018 Marketing and Business Development Survey

Survey Reveals Disturbing Undercurrents Beneath the “New Normal”

LexisNexis Interaction 2018 Law Firm Marketing & Business Development Survey is a fascinating look at how firms and marketers are settling into a “new normal,” where they plan to direct their marketing and business development dollars, and whom ...

Susan Kostal - July 31, 2018

Service Delivery Takes Center Stage

On a tactical level, service delivery may be the best way to affect the client experience. It involves interacting, exchanging information and communicating with clients.

Sally J. Schmidt - July 30, 2018
House Stationery Is the New Black

House Stationery Is the New Black

Image is critical. You know this. It’s embedded in every design decision you make for your practice. You labored over your website. Your business cards are richly tactile, with serif small caps embossed on 100-grain paper. Your brochures are ...

Bull Garlington - July 29, 2018
Well Said

No Need to Walk on Eggshells with Follow-up Emails

When sending a series of follow-up emails to prospects, many lawyers get anxious about how well they’re balancing persistence against the risk of being perceived as pushy and turning off the prospect. This is a legitimate concern. However, you ...

Mike O'Horo - July 23, 2018

Five Best Practices for Law Firm Content Marketing

Massive resources go into developing a law firm website. But what happens after launch? Too often, far too little thought goes into developing a sustainable strategy to produce content that leads to new business.

Jay Harrington - July 20, 2018

Secrets of Online Legal Marketing: Managing the Pipeline

You can spend thousands of dollars on marketing campaigns, but if you are not managing them well, you will waste a lot of money. In Part One, we talked about the basics of ...

Andrew Cabasso - July 12, 2018
Nothing But the Ruth by Ruth Carter

Killing Marketing for Lawyers

My copy of Robert Rose's latest book, "Killing Marketing," is filled with underlined passages and notes in the margins about how I can apply its lessons to my law practice. Robert, Chief Strategy Officer for the Content Marketing Institute and ...

Ruth Carter - July 10, 2018
man reading on a laptop

Write Like People Read

Have you noticed that the way you read websites, emails, text messages — even magazine and news articles — has changed over time? A growing body of research suggests that the internet is changing how people pay attention to writing. The most ...

Chris Graham - July 9, 2018

Secrets of Online Legal Marketing: The Basics

If your law firm has ever tinkered with online marketing, whether it’s advertising, search optimization, social media or email marketing, you may have decided: “This can’t work for my practice.” Sometimes that’s the right call. Sometimes it ...

Andrew Cabasso - July 5, 2018