It might seem that sunk costs should not influence whether we continue investing in a project. And yet they do. Which brings me to content.

LexisNexis Interaction 2018 Law Firm Marketing & Business Development Survey is a fascinating look at how firms and marketers are settling into a “new normal,” where they plan to direct their marketing and business development dollars, and whom ...

On a tactical level, service delivery may be the best way to affect the client experience. It involves interacting, exchanging information and communicating with clients.

Image is critical. You know this. It’s embedded in every design decision you make for your practice. You labored over your website. Your business cards are richly tactile, with serif small caps embossed on 100-grain paper. Your brochures are ...

When sending a series of follow-up emails to prospects, many lawyers get anxious about how well they’re balancing persistence against the risk of being perceived as pushy and turning off the prospect. This is a legitimate concern. However, you ...

Massive resources go into developing a law firm website. But what happens after launch? Too often, far too little thought goes into developing a sustainable strategy to produce content that leads to new business.

You can spend thousands of dollars on marketing campaigns, but if you are not managing them well, you will waste a lot of money. In Part One, we talked about the basics of ...

My copy of Robert Rose's latest book, "Killing Marketing," is filled with underlined passages and notes in the margins about how I can apply its lessons to my law practice. Robert, Chief Strategy Officer for the Content Marketing Institute and ...

Have you noticed that the way you read websites, emails, text messages — even magazine and news articles — has changed over time? A growing body of research suggests that the internet is changing how people pay attention to writing. The most ...

If your law firm has ever tinkered with online marketing, whether it’s advertising, search optimization, social media or email marketing, you may have decided: “This can’t work for my practice.” Sometimes that’s the right call. Sometimes it ...