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Marketing

A Legal Marketer’s SEO Cheat Sheet for Improving Your Writing and Rankings

Use this action list to improve SEO and encourage strong writing across the organization, no matter what the message is.

Walter McCorkle - October 11, 2019

How Law Firms Are Using Infographics for Marketing

Brandie Knox explains how law firms are using infographics to break down complex concepts, grab readers' attention and bridge the lawyer-client communications gap.

Brandie Knox - October 7, 2019

Starting Your Side Hustle: 3 Ways to Control the Flow

In Part 2 of Andrea Cannavina's no-nonsense guide to starting your dream business, it's all about controlling how the information and work will flow.

Andrea Cannavina - October 4, 2019
Twitter Brand

How to Use Twitter to Build Your Brand

Pro tips from Stefanie Marrone on how to become more visible on Twitter, creating a content strategy to enhance your personal brand.

Stefanie Marrone - October 3, 2019
Get to the Point

OK, So You’ve Got a Thesaurus

You want to come across as erudite, not clueless.

Theda C. Snyder - October 2, 2019

Five Advanced Mingling Techniques for Professional Players

Time to network! It's a phrase that strikes terror, but these advanced techniques will help you become a professional mingler and champion of small talk.

Bull Garlington - September 27, 2019

What Do You Do? Crafting Your Elevator Speech

Class reunions. Bar association events. Neighborhood parties. Every lawyer should be prepared to introduce themselves with a solid elevator speech.

Sally J. Schmidt - September 26, 2019

Five Creative Ways Lawyers Can Use Experiential Marketing

Experiential marketing is, simply, about creating memorable experiences that raise brand awareness and engagement. Not just events, but experiences that create a real connection and, ultimately, drive leads and new business to your doorstep. ...

Sally Kane - September 20, 2019
Pushing Past Fear and Failure

Pushing Past Fear and Failure

Lessons for Women Lawyers | Despite initial heartaches and rejections, my perseverance and determination reaped tremendous rewards.

Artie Renee Pobjecky - September 16, 2019

Five Tips for Creatively Repurposing Your Writing

Infographic | You spent a lot of time perfecting that article. What will you do with it now (besides sending it to your mom)? Here are Ari Kaplan's tips on getting more mileage out of your hard work.

Ari Kaplan - September 13, 2019