Most law firms engage in various forms of content marketing. Fewer actually practice true thought leadership marketing. The qualitative difference between the two is significant, as is the quantitative impact on a firm’s bottom line.

It's not either-or. To grow, says Mark Homer, you need a digital marketing strategy that both protects your referrals and leverages search engine marketing.

Creating an effective attorney bio for your website can have an immediate, positive impact on both your personal book of business and your firm’s bottom line. A personal bio helps interested parties get to know you and validate your legal ...

Jay Harrington says if you want more business, build a narrowly-focused practice.

This infographic lays out 10 easy ways lawyers can improve their performance on LinkedIn and generate quick results.

Attorney at Work's top-ranking business development and marketing posts of 2019. Plus Editor's Picks.

Too many firms will just keep doing the same old things they've always done. These maxims are for the rest of you.

You have at least three phone numbers (home, office, and cell), at least two email addresses (work and personal), and at least two social media accounts (Facebook and LinkedIn). You can be texted, tweeted, emailed, snail-mailed and even faxed. ...

The best way to generate interest in your business is by putting together a credible web presence and posting interesting and valuable content.

Sally Schmidt is a big believer in personal business development plans. However, she is also a realist. Instead of being overwhelmed by end-of-year planning, identify One Big Thing you want to accomplish and be relentless about achieving it. A ...