Social Media


PART ONE

Secrets of Online Legal Marketing: The Basics

By | Jul.05.18 | No Comments

If your law firm has ever tinkered with online marketing, whether it’s advertising, search optimization, social media or email marketing, you may have decided: “This can’t work for my practice.” Sometimes that’s the right call. …Continue reading »


The Friday Five

Steps for Promoting Law Firm Videos

By | Mar.23.18 | No Comments

Videos have proved to be an effective online marketing tool for attorneys. Not only is a video 50 times more likely to be picked up by a Google search than text, video provides an emotional …Continue reading »


ASK THE EXPERTS AT 2CIVILITY.ORG

Is Jury Research on Social Media an Ethics Risk or a Competency Requirement?

By | Jan.23.18 | No Comments

QUESTION: During a recent jury trial, counsel was provided with completed jury questionnaires including names, ages, home addresses and places of employment. In addition to using traditional research techniques found in public records, to what extent …Continue reading »


Social Media Tips and Tools

Does Your Online Reputation Need Tending?

By | Dec.19.17 | No Comments

Sometimes lawyers and law firms need to clean up online reputations sullied by lawsuits, bad press, negative reviews or poor social media choices. While there’s no magic bullet, reputation management is possible. There are two …Continue reading »


Friday Tech Tips

Tips for Capturing Social Media Evidence

By | Dec.15.17 | No Comments

It turns out that sometimes you can believe what you see on the internet. Criminal defendants and civil litigants overshare on social media just like the rest of us. But heading into court, that tendency is …Continue reading »


Social Media Marketing Tips

Lawyers and LinkedIn Skills and Endorsements

By | Nov.16.17 | No Comments

With more than 500 million members in 200 countries, LinkedIn continues to be the dominant social networking site for lawyers. Research from Greentarget confirms its use by 73 percent of in-house counsel for professional reasons. The …Continue reading »


On Balance

Ethically Outsourcing Social Media Management

By | Nov.08.17 | No Comments

It’s a given that you need to delegate or outsource some tasks if you want to grow as a firm. There are only so many hours in a day, and if you try to do …Continue reading »


FREE GUIDE FROM ATTORNEY AT WORK

Engage! A Lawyer’s Guide to Social Media Marketing

By | Oct.19.17 | No Comments

Today, the question is not whether you should be on social media — it’s how long will it take you to get up to speed. For “Engage! A Lawyer’s Guide to Social Media Marketing” we asked top …Continue reading »


Solo and Small Firm Marketing

Seven Ways to Optimize Your Law Firm’s Website

By | Jul.18.17 | No Comments

Gone are the days when people relied only on personal recommendations or traditional advertising to find a lawyer. Google has stepped into the role of the “trusted friend” recommending a lawyer, and online local reviews …Continue reading »


FIVE ELEMENTS

Crafting a Low-Stress Digital Marketing Strategy for Your Small Firm

By | Mar.16.17 | No Comments

If you write and interact online or on your phone — which is everyone — you’re engaging in digital marketing. Why not put some strategic thinking behind your efforts to get more leads and clients? “But it …Continue reading »