Your LinkedIn profile should tell the best story of who you are as a professional, not simply list your job history. Here's where to focus your efforts.

If your law firm has ever tinkered with online marketing, whether it’s advertising, search optimization, social media or email marketing, you may have decided: “This can’t work for my practice.” Sometimes that’s the right call. Sometimes it ...

From convincing attorneys to provide pro bono assistance to educating employers on the importance of updating HR policies, video provides an emotional connection that makes it an efficient marketing tool. At Allen Matkins, we have produced ...

Question: During a recent jury trial, counsel was provided with completed jury questionnaires including names, ages, home addresses and places of employment. In addition to using traditional research techniques found in public ...

Sometimes lawyers and law firms need to clean up online reputations sullied by lawsuits, bad press, negative reviews or poor social media choices. While there’s no magic bullet, reputation management is possible. There are two approaches you can ...

It turns out that sometimes you can believe what you see on the internet. Criminal defendants and civil litigants overshare on social media just like the rest of us. But heading into court, that tendency is less an annoying habit and more a ...

Because of this widespread use by lawyers and businesspeople, LinkedIn’s potential to create and nurture relationships between lawyers and clients is significant. You need to be there, and you need to focus on creating a profile and presence ...

It's a given that you need to delegate or outsource some tasks if you want to grow as a firm. There are only so many hours in a day, and if you try to do absolutely everything yourself, it will mean limited revenues and likely unbearable hours ...

Today, the question is not whether you should be on social media — it’s how long will it take you to get up to speed. For "Engage! A Lawyer's Guide to Social Media Marketing" we asked top law firm marketers for advice on where ...

Gone are the days when people relied only on personal recommendations or traditional advertising to find a lawyer. Google has stepped into the role of the "trusted friend" recommending a lawyer, and online local reviews serve as word-of-mouth in ...