Social Media

Content Under Pressure

Evergreen Content: Saves Headaches and Sets You Apart

By | Oct.03.16 | 1 Comment

These days, everyone in the legal profession is a legal publisher. You have content on your website, your practice and bio pages, LinkedIn updates and posts, and, if you have one, a blog and client …Continue reading »

The Friday Five

Clouds and Dirt: Tips from Clio Cloud Conference 2016

By | Sep.23.16 | No Comments

I deal in “clouds and dirt.” That’s how Gary Vaynerchuk (entrepreneur, angel investor, four-time New York Times best seller, and digital marketing agency CEO) began the closing keynote to the capacity crowd at this week’s Clio Cloud …Continue reading »

Nothing But the Ruth!

Blogging Advice from the Experts

By | Sep.21.16 | No Comments

I’m just back from Content Marketing World — a weeklong conference featuring hundreds of leading experts in social media marketing and blogging. I was there to speak on social media law and to learn how to be more …Continue reading »

The Friday Five

Places to Find Free Pictures That Communicate

By | Jul.29.16 | 1 Comment

Okay, I’ll say it and get it out of the way: “A picture’s worth a thousand words.” Trite as the aphorism may seem, it has been proven true time after time that a good solid …Continue reading »

The Friday Five

You Need to Pimp Your LinkedIn Profile (Yes, You)

By | May.20.16 | No Comments

It’s nearly June. Time to update your LinkedIn profile again! After the inevitable January “fresh start” updates, many people leave their LinkedIn profile alone the rest of the year. If you’re a savvy social media user, …Continue reading »

The Friday Five

How to Avoid Lawyer Social Media Facepalms

By | May.13.16 | No Comments

Big social media faux pas are not uncommon these days. From politicians to airlines to big brands, no one seems immune to a misguided post that goes viral and is ultimately shared with the world. Lawyers, generally …Continue reading »

The Friday Five

Five Tips for Dealing with Web Marketers

By | May.06.16 | No Comments

For lawyers, web marketing is what the French call a devoir — a “have to.” But most of you would rather wash your hands of it. You didn’t go to school for an MBA or marketing degree. You have …Continue reading »

Ask the Experts from the LMA

How Am I Doing? Tools to Track Your Legal Blog

By | Apr.28.16 | 5 Comments

Question: Are there tools available to help me see how many people are reading my legal blog? Are there standards to judge its success? Lindsay Griffiths: What will be most important to you in gauging your blog’s …Continue reading »

Your Image

Snap a Winning Headshot, Part 2: It’s a Physical and Mental Game

By | Apr.14.16 | 1 Comment

In Part One of “Snap a Winning Headshot,” we talked about planning for your photo session — choosing what to wear, and how to look your best for the camera. But a great shot requires a …Continue reading »