Social Media


The Friday Five

Places to Find Free Pictures That Communicate

By | Jul.29.16 | 1 Comment

Okay, I’ll say it and get it out of the way: “A picture’s worth a thousand words.” Trite as the aphorism may seem, it has been proven true time after time that a good solid …Continue reading »


The Friday Five

You Need to Pimp Your LinkedIn Profile (Yes, You)

By | May.20.16 | No Comments

It’s nearly June. Time to update your LinkedIn profile again! After the inevitable January “fresh start” updates, many people leave their LinkedIn profile alone the rest of the year. If you’re a savvy social media user, …Continue reading »


The Friday Five

How to Avoid Lawyer Social Media Facepalms

By | May.13.16 | No Comments

Big social media faux pas are not uncommon these days. From politicians to airlines to big brands, no one seems immune to a misguided post that goes viral and is ultimately shared with the world. Lawyers, generally …Continue reading »


The Friday Five

Five Tips for Dealing with Web Marketers

By | May.06.16 | No Comments

For lawyers, web marketing is what the French call a devoir — a “have to.” But most of you would rather wash your hands of it. You didn’t go to school for an MBA or marketing degree. You have …Continue reading »


Ask the Experts from the LMA

How Am I Doing? Tools to Track Your Legal Blog

By | Apr.28.16 | 5 Comments

Question: Are there tools available to help me see how many people are reading my legal blog? Are there standards to judge its success? Lindsay Griffiths: What will be most important to you in gauging your blog’s …Continue reading »


Your Image

Snap a Winning Headshot, Part 2: It’s a Physical and Mental Game

By | Apr.14.16 | 1 Comment

In Part One of “Snap a Winning Headshot,” we talked about planning for your photo session — choosing what to wear, and how to look your best for the camera. But a great shot requires a …Continue reading »


Your Image

Snap a Winning Headshot, Part 1: Look in the Mirror

By | Apr.13.16 | No Comments

These days, potential clients are going to look you up online before they ever meet you. They want to see who you are, what you’ve done and where you earned your law degree. The headshot you’re …Continue reading »


Get to the Point

A Politically Incorrect Marketing Tip

By | Apr.11.16 | 2 Comments

Ten minutes of top-of-the-hour cable television news can make you feel like your head is going to explode. Or maybe you’ve just read some total bozo’s post. You may want to grab your phone and …Continue reading »


Video Marketing

Five Ways to Attract New Legal Clients with Video

By | Mar.28.16 | No Comments

Video has become one of the most effective — and flexible — online marketing tools available to lawyers today. Whether you’re looking to stand out from the pack, build client confidence, connect emotionally, or simply attract …Continue reading »


The Friday Five

Strategic Digital Marketing Tips

By | Mar.18.16 | No Comments

Does it feel like you can’t keep up with all the new kids on the block? (Nevermind keeping up with the digital marketing things you actually understand.) Worried that your office millennial will move on …Continue reading »