The Legal Marketing Association (LMA) held its annual conference last week in Orlando, Florida, attended by more than 1,200 professional marketers. The buzz focused on a range of topics, from adapting to the “new normal” and sophisticated ...
Mark Beese - April 11, 2014
All it takes is a quick eye-popping view of Riverview Law’s television campaign to understand the disruptive force of this InnovAction Award-winning U.K. firm. For law firms stuck on the billable hour, it's likely to be indigestion-inducing. ...
Andy Daws - March 21, 2014
You knew it had to happen. After years of blogs, hashtags and conferences referencing "The End of Lawyers," "Legal Rebels" and "New Normal," the movement finally became — you’ll excuse the expression — "old school." In February, while ...
Ann Lee Gibson - March 14, 2014
In an age where data breach incidents have become a common occurrence, many corporations are beefing up security to protect themselves against data theft and the huge losses that accompany it — financial, IP and customer trust, among others. As ...
Jason Straight - March 7, 2014
You do remember that it's Valentine's Day today, right? Or have you been so busy with work, and life (and the Sochi games), you totally forgot? Maybe like some of us (gulp), you put off the gift-giving decision too long and now you're in a ...
The Editors - February 14, 2014We don’t know about you, but we are beginning to hear things might be looking up a teensy bit in the job market for lawyers. So if you had become so discouraged you tucked the old resume away in your hope chest for future generations ...
The Editors - February 7, 2014It’s a short list of skills that separate great performers from average performers. Confidence, also called personal presence, is one of those critical skills. Those who have it (or fake it well) usually succeed. Clients expect you to have ...
Caren Ulrich Stacy - January 31, 2014
If you want to run a successful business, you're going to need some key performance indicators. All businesses focused on growth pay attention to certain key pieces of data that indicate the health of the business. Law firms offer professional ...
Larry Port - January 24, 2014
The e-book Paperless, self-published by attorney David Sparks (aka @MacSparky), has won an Apple iBookstore “Best of 2012” award. Okay, so it’s 2014, and I’m a bit late to the parade. But seriously, better late than never: This is one you ...
Heidi Alexander - January 17, 2014Nothing trite. Nothing cliche. Just lots of specific ideas for those hard-to-please attorneys!
Reid Trautz - November 15, 2013