If you're using one of the Ribbon versions of Microsoft Outlook, you've probably overlooked one feature right on the Home tab: Quick Steps. Quick Steps are like macros — they string together several actions and make them all accessible with one ...
Deborah Savadra - June 19, 2015I did a speaking tour this spring that I called "The Undeniable Tour." It involved a two-week road trip from San Diego to Seattle with five speaking engagements along the way at law schools and bar associations. The tour also provided the ...
Ruth Carter - June 16, 2015Go rob a bank. No, wait, that’s too easy. Plus, you may run into ethical issues with the local bar association. Seriously, folks, getting what we call “earned (free) media” is a little tougher to get. It also takes patience. But with the right ...
Jon Quick - June 12, 2015In the attorney discipline business, privilege waiver is a central issue. When a client files a state bar complaint against his attorney, privilege is waived, subject to nuances. (Of course, isn’t everything in law subject to nuances?) What this ...
Megan Zavieh - June 11, 2015Once a month the Legal Marketing Association drops by to apply the wizardry of their more experienced members to your questions. Today Tina Emerson and Nathalie Daum take on three questions: Should I advertise? Why CRM software? What about brand ...
The Editors - June 10, 2015“I don't think this is going to work.” Judith slouched in the chair opposite my desk. “I mean, I don't know if I can trust her.” I understood. One of our firm's high-powered litigators, Judith was aggressive, tough on opponents, tough on her own ...
Otto Sorts - June 9, 2015It's not that we want to put words in your mouth. But it has come to our attention that sometimes people struggle with what to say when they ask for work, or try to deliver a specific business development (sales!) message. Business ...
Mike O'Horo - June 1, 2015When coaching attorneys, I ask them to identify their biggest marketing and business development challenges. Their issues run the gamut from not enjoying cocktail parties to recently having relocated. Some of the issues they name are legitimate ...
Sally J. Schmidt - May 28, 2015Maybe you’ve read the stories about the candidate who wasn’t hired because of spelling errors in the resumé. Or the firm that lost the bid in response to a request for proposal because of grammatical errors on its website. It’s not just lawyers ...
Theda C. Snyder - May 27, 2015Who are these “enterprising lawyers”? Actually, they are easy to spot. Look for the more engaged and happier lawyers in the crowd. Deeply invested in the power of the work they do, they have ample interests beyond the practice of law as well. ...
The Editors - May 26, 2015