“I’ve got to start a blog.” Those words came out of our new associate’s mouth as he walked into my office a few weeks ago. He had watched me open six new client files over the course of two days. I suspect, from his perspective (he graduated ...
Ruth Carter - May 11, 2015
Question: We’re all working hard to increase revenue from new business and reduce overall spending, but we just can’t seem to improve the bottom line. What is the best thing we can do to improve the profitability of our law ...
The Editors - April 29, 2015There are a lot of theories about what it takes to bring in business. One I always like to mention to lawyers is that it takes 10 to 15 good contacts to produce one client. Why so many? Because most of your contacts will not turn into clients.
Sally J. Schmidt - April 23, 2015
The Eagles are one of the best-selling bands of all time. "Their Greatest Hits (1971-1975)" is the third best-selling album of all time. The Eagles also kind of suck. Don’t believe me? Listen to "Disco Strangler" or "James Dean." Now, granted, ...
Jared Correia - April 21, 2015
Last week at ABA TECHSHOW in Chicago, Allison Shields and I chatted with lawyers about shaping their online ...
Gyi Tsakalakis - April 20, 2015
It's clear that legal marketers continue to be an ever-growing force for change at law firms of any size. With more than 1,300 attendees from around the globe, this week’s Legal Marketing Association (LMA) annual conference in San Diego was the ...
John Byrne - April 17, 2015
There’s a tricky balance that lawyers need to strike: staying focused on the "task at hand" while keeping an eye on the future. The task at hand involves acquiring technical skills — drafting, negotiation, deposition-taking — at a relatively ...
Jay Harrington - April 16, 2015 If you are proficient in social media basics and looking for a new online community, I recommend checking out Reddit. Reddit is a social media community made up of thousands of bulletin boards — called “subreddits” — on almost any topic you ...
Ruth Carter - April 13, 2015
Who are these “enterprising lawyers”? Actually, they are easy to spot. Look for the more engaged and happier lawyers in the crowd. Deeply invested in the power of the work they do, they have ample interests beyond the practice of law as ...
The Editors - April 8, 2015
“I don't know what to do!” he cried. “Now we're forming committees to make decisions.” I had listened to his travails for the last year as his firm slowly moldered. Morale was bad, profits had slipped down over time, senior partners had become ...
Otto Sorts - March 26, 2015
Sign up for our free newsletter.
