Columns

Chere Estrin | Foley & Lardner's Emily Weber applies a hands-on, practical approach to her law practice. Some advice: Don’t be afraid to seek out feedback.

Meyling Ly Ortiz | Empathy, relationship-building and a customer-service mindset are key communication ingredients for new lawyers.

Jay Harrington | Five rules to building a personal brand that breaks through the noise.

Sally Schmidt | Know the people who know the right people.

Of course you use a dictionary when you don’t know the meaning of a word. But you might have to pay attention to context to figure out which definition applies and whether it’s the right word to use. That’s why the dictionary is the traitor ...

Analog Attorney | This productivity planner for legal marketing is based on solid psychological principles and setting simple, achievable goals.

Nothing But the Ruth! | Ruth Carter interviews HBT Marketing Chief Creative Officer Nancy Harhut about getting responses to your emails.

Teddy Snyder | Make sure every pronoun or pro-form reference is clear.

Annette Choti | The content you develop and publish needs to be the right content for your target audience.

Jay Harrington | When building a practice, don’t try to serve everyone. Focus on serving someone. Others will follow.