Columns

Most law firms engage in various forms of content marketing. Fewer actually practice true thought leadership marketing. The qualitative difference between the two is significant, as is the quantitative impact on a firm’s bottom line.

Jane Finkle, author of "The Introvert's Ultimate Career Guide," says you may feel stressed working in the fast lane, but it’s crucial to stand up and be counted. Here are five pointers.

For more persuasive writing, make sure every word counts and sentence construction is terse. Here are some suggestions.

Jay Harrington says if you want more business, build a narrowly-focused practice.

You really want a new job. One big reason: Your current firm engages in questionable ethics practices and, thanks to that, you are facing a state bar investigation. How do you get out while the investigation is pending?

In the throes of the end-of-year rush at work and joyous chaos of the holiday season, it is especially important to maintain our physical and mental stamina. Try these tips from Jamie Spannake for improving and maintaining the energy you need.

Sally Schmidt is a big believer in personal business development plans. However, she is also a realist. Instead of being overwhelmed by end-of-year planning, identify One Big Thing you want to accomplish and be relentless about achieving it. A ...

In Part 3 of his analysis of the 2019 Legal Trends Report, Jared Correia asks, "Why won’t lawyers talk to consumers about what they most want to know: case process and total price?"

What do you say to clients when their bills are way past due? Ruth Carter tries a new tactic.

Part 2 of Jared Correia's analysis of the 4th annual Clio Legal Trends Report focuses on how consumers buy legal services — and what that means for your marketing.