Law Firm Marketing

David Arato | Here are three human-centered strategies to balance GenAi's efficiency with your authentic legal voice.

Learn to read a legal marketing report the way you read any complex document: critically, strategically and with an eye for what matters.

Sally Schmidt | Asking good follow-up questions and prompting a conversation is the path to new business.

Jay Harrington | When you reach out to ask for business and hear a “no,” it can feel deeply personal. Even if it’s not.

It's an ideal time to launch a career as a freelance lawyer, but is it right for you?

Sally Schmidt | A lot of baby boomer lawyers have plans to retire. What happens to their clients?

Wayne Hassay | No-nonsense insight on how legal service plans work and how they deliver for solo and small law firms.

Karin Conroy | What exactly are LSAs, how do they work, and how can they benefit your law firm?

David Arato | Is blogging an effective strategy for client acquisition in 2025, or should lawyers direct their efforts elsewhere?

Jay Harrington | Why small gestures works as well as — if not better than — grand strategies.