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Law Firm Marketing

social media metrics
5 Social Media Metrics That Actually Matter for Lawyers

Marin McCall | If you're spending time creating social media content for your law firm, it's worth understanding which numbers actually matter and what to do with them.

Marin McCall - August 8, 2025
want to make partner - start thinking and acting like one
Want to Make Partner Someday? Start Acting Like One Now

Jay Harrington | Practical ways associates can show they’re ready to take the next step to partnership.

Jay Harrington - August 6, 2025
95-5 rule for lawyers clock with business development icons
The 95:5 Rule for Lawyers: Why Business Development Is a Long Game

Jay Harrington | You're not pushing people down a funnel. Most of the people won’t move until they’re ready. But you can catch them as they fall.

Jay Harrington - July 14, 2025
factors considered in hiring a personal injury attorney
New Survey Uncovers Key Factors in Hiring a Personal Injury Lawyer

A recent survey by iLawyer Marketing sought to identify key decision-making factors for consumers when hiring a personal injury attorney.

Sharon Feldman - July 10, 2025
how to make friends
This Is How to Make Friends in Three Easy Steps

There's no magic spell for how to make friends, but there is a proven formula that's one part authenticity and two parts patience.

Bull Garlington - July 2, 2025
formula for making 1 million
The Winning Formula for Making $1 Million As a Law Firm Owner

In law school, you were trained to win. Yet after years of practice, many law firm owners don’t feel like winners. If you own a small law firm, you could turn that around with this formula for making $1 million or more in profits every year. ...

Sasha Berson - June 30, 2025
rate increase
Turning Rate Increase Discussions Into Opportunities

Sally Schmidt | Tips for managing pricing conversations to deepen your relationships.

Sally J. Schmidt - June 15, 2025
attorney video marketing
From Invisible to Influential: A Quick Guide to Attorney Video Marketing

Kerry Barrett | The digital-first vetting process has become standard practice for clients choosing legal representation.

Kerry Barrett - June 11, 2025
rainmaker integration
You Hired a Rainmaker: Now What? Create an Integration Plan

Jay Harrington | A successful integration strategy looks like a business development campaign. Law firms that get it right do these four things well.

Jay Harrington - June 10, 2025
101 top rainmakers secrets
101 Top Rainmakers’ Secrets: Be THAT Lawyer, Not That Other Lawyer Who Doesn’t Know How to Get Business

Book Review | Steve Fretzin’s latest book, "Be THAT Lawyer," offers a treasure trove of advice for would-be and rising rainmakers.

Jared Correia - June 4, 2025
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