Law Firm Marketing

The best attorney’s valentine gift is all analog. How do I say I love thee? Let me enumerate the potentialities. I could send you flowers, like it’s 1873. I could take you to dinner, because watching me chew steak is your favorite show. ...

Jennifer Ramsey and Megan Senese: The best business development tip to kick off the new year? Make relationships your priority. Focus on the people who already matter, and nurture those relationships. Here’s how.

Lyndsi Edgar | Want your law practice to stay visible? Know the legal marketing shifts that are already underway — and start addressing them, one by one.

Sally Schmidt | The service you provide is every bit as important as the services you provide.

Catch up on Attorney at Work readers’ favorite AI and tech tips, marketing ideas and law firm management articles of the year.

Jay Harrington | The old model of a one-track legal career is fading. Technology, flexible talent, remote work, and client demand for agility are accelerating this trend.

Jennifer Ramsey and Megan Senese | Even in your busiest weeks, small, thoughtful interactions — micro moves — can create trust, visibility and business opportunities over time.

Annette Choti explains how a smart Reddit marketing strategy boosts your law firm's reputation both in-platform and off — helping to capitalize on the 'helpful information' AI search engines are prioritizing. Here's what you need to know.

Jennifer Scotton | Whether your law firm is AI-curious or ready to dive deep, legal marketers are in a prime position to guide the way toward smart, sustainable and ethical AI adoption.

Jay Harrington | As goal-setting season approaches, let’s dive in and discuss why setting business development goals is important, how to set them, and how to achieve them.