Law Firm Marketing

attorney video marketing
From Invisible to Influential: A Quick Guide to Attorney Video Marketing

Kerry Barrett | The digital-first vetting process has become standard practice for clients choosing legal representation.

Kerry Barrett - June 11, 2025
rainmaker integration
You Hired a Rainmaker: Now What? Create an Integration Plan

Jay Harrington | A successful integration strategy looks like a business development campaign. Law firms that get it right do these four things well.

Jay Harrington - June 10, 2025
101 top rainmakers secrets
101 Top Rainmakers’ Secrets: Be THAT Lawyer, Not That Other Lawyer Who Doesn’t Know How to Get Business

Book Review | Steve Fretzin’s latest book, "Be THAT Lawyer," offers a treasure trove of advice for would-be and rising rainmakers.

Jared Correia - June 4, 2025
law firm crisis communications panic
Crisis Communications for Law Firms: How and When to Engage a Crisis Communicator

Ask the Experts: Advice on staying calm in a crisis (prep!) — and when to bring in a specialist.

Katherine Hollar Barnard - June 1, 2025
AI images law firm website
AI Images vs. Authentic Photography: What’s Best for Your Law Firm Website?

Karin Conroy | While AI images offer speed and creativity, traditional photography, helps build trust and connection.

Karin Conroy - May 30, 2025
time to leave your law firm
The Hotel California: How You Know It’s Time to Leave Your Law Firm

Recruiter Jenny Leon says lack of a book of business is the biggest reason lawyers are unable to leave their firms.

Jenny Leon - May 28, 2025
human-centered legal content
The Right Way to Use AI for Authentic, Human-Centered Law Firm Content

David Arato | Here are three human-centered strategies to balance GenAi's efficiency with your authentic legal voice.

David Arato - May 15, 2025
legal marketing reports
The Smart Lawyer’s Guide to Reading a Marketing Report 

Learn to read a legal marketing report the way you read any complex document: critically, strategically and with an eye for what matters.

Chip LaFleur - May 12, 2025
asking questions to win new business
Ask, Don’t Tell: The Power of Questions in Winning New Business

Sally Schmidt | Asking good follow-up questions and prompting a conversation is the path to new business.

Sally J. Schmidt - May 8, 2025
Selling Legal Services
Selling Legal Services Is Hard: How to Get Over the Fear and Keep Going

Jay Harrington | When you reach out to ask for business and hear a “no,” it can feel deeply personal. Even if it’s not.

Jay Harrington - May 7, 2025
envelope

Welcome to Attorney at Work!

       

Sign up for our free newsletter.

x

All fields are required. By signing up, you are opting in to Attorney at Work's free practice tips newsletter and occasional emails with news and offers. By using this service, you indicate that you agree to our Terms and Conditions and have read and understand our Privacy Policy.