Business Development

Sally Schmidt | Asking good follow-up questions and prompting a conversation is the path to new business.

Jay Harrington | When you reach out to ask for business and hear a “no,” it can feel deeply personal. Even if it’s not.

Sally Schmidt | A lot of baby boomer lawyers have plans to retire. What happens to their clients?

David Arato | Is blogging an effective strategy for client acquisition in 2025, or should lawyers direct their efforts elsewhere?

Jay Harrington | Why small gestures works as well as — if not better than — grand strategies.

Sally Schmidt | How can you make sure you don't go on autopilot when working with clients?

Jay Harrington | Here are three steps lawyers and law firms can focus on to better align with CLOs' priorities.

Annette Choti | Learn how AI is changing online research, website optimization, on-page behavior, and client expectations.

The annual BTI Practice Outlook shows the industries with the biggest legal spending increases and top growth legal practice areas.

Jay Harrington | You need a simple strategy — a one-page marketing plan — that prioritizes rapid action you can build on.