Business Development

Jay Harrington | There are countless ways to practice intrapreneurship and build your personal brand within your law firm. Here are a few ideas.

Meyling Ly Ortiz | As a new lawyer, I didn’t realize that to be successful in private practice, I had to “sell” or “market” my services.

The more experience we can show, the more impressive our bios become. Right? Wrong. Katherine Hollar Barnard explains.

Teddy Snyder | You can use Wikipedia’s deep market penetration to help market your law practice.

Tea Hoffmann: Here's how to conduct a step-by-step LinkedIn profile update — because when your business is running on virtual connections, a stale profile isn’t going to cut it.

Jay Harrington | If you try to appeal to everyone, you’ll appeal to no one. This simple maxim may sound trite, but it's essential to improving your marketing and business development.

Sally Schmidt | Success often can be measured by how many branches you create off an original contact’s tree.

Sally Schmidt | Lawyer networking is like a bicycle wheel.

Ever heard that phrase “Jack of all trades, master of none”? No lawyer wants to hear that today. Why? Because you get credibility from being an expert not a generalist. Credibility equals clients. Clients equal profitability, even more ...

Here are seven tried-and-true tactics along with real-world applications that help lawyers differentiate themselves.