Business Development

Rob Foil | The key to building a strong professional network? Work hard to identify ways to help others succeed.

Mark Homer | A plan for claiming the most important online directory listings for your firm — and a cheat sheet to make it more efficient to update them.

With limited in-person networking, many people are turning to Facebook Private Groups to connect with others. Laura Ernde explains the steps.

Teddy Snyder | Today, our smartphones are our lifelines. You will communicate more efficiently if you pay attention to one particular setting.

Book Preview | Attorney Ali Katz explains the three things you need to use free marketing, so you can build your practice without spending too much money.

Dan Christensen | When starting your own law firm, you must think beyond what it means to be a successful lawyer and consider what it takes to be a successful business owner.

Jay Harrington | To up your game in thought leadership marketing, try this: Broaden your perspective, try different content formats, befriend editors, and show some personality!

Gina Rubel | Here are three tactics to create an engaging web bio that will drive business, speak directly to your potential client and put your best foot forward.

Teddy Snyder | A lot of lawyers have complained that they don’t have enough work. Stop grumbling, and do some forward-thinking. Here are three immediate-impact marketing ideas to fill your time and generate business tomorrow, if not today.

Gina Rubel | For most, the coronavirus pandemic has changed the way we live our lives. Recently, I reached out to my network of legal marketers and asked them to share their silver linings.