Business Development

Why send another email to your network’s already bulging inboxes? Simple, says Amy Boardman Hunt: It's one of the most cost- and time-effective ways to make regular, nonintrusive contact with them. Here are a few tactics that have worked for ...

PR specialists Meredith Parfet and Aaron Solomon want you to be prepared the next time a crisis comes knocking.

Part 2 of Jared Correia's analysis of the 4th annual Clio Legal Trends Report focuses on how consumers buy legal services — and what that means for your marketing.

Jay Harrington says it's time to jump in and ride the podcasting wave.

Want to sell legal services better? Matt Prinn says you need to get the right people in the room (and it's not always the lawyers).

The Friday Five | Here are five basic, low-tech methods for increasing your law practice's referral flow.

When you’re pitching new clients, every little bit helps. Emily Brooks points to ways you can leverage Twitter (and other social media platforms) to gain an extra edge.

How did Keesal, Young & Logan manage to become indispensable to NetApp for services such as automating legal and business processes?

Mike O'Horo explains the process whereby you help those who’ve found you make a well-informed and reliable decision — painlessly for them and for you.

Pro tips from Stefanie Marrone on how to become more visible on Twitter, creating a content strategy to enhance your personal brand.