Business Development

start a podcast
My No. 1 Marketing Tip for Lawyers: Start a Podcast

Jay Harrington says it's time to jump in and ride the podcasting wave.

Jay Harrington - November 20, 2019
Buyers and Sellers: Two Prime Opportunities for Legal Marketing and Legal Operations to Collaborate

Want to sell legal services better? Matt Prinn says you need to get the right people in the room (and it's not always the lawyers).

Matthew Prinn - November 11, 2019
Trees growing money increasing referrals
Five Simple Tips for Increasing Referrals

The Friday Five | Here are five basic, low-tech methods for increasing your law practice's referral flow.

Mike Margol - November 8, 2019
Leveraging Twitter When Pitching New Clients

When you’re pitching new clients, every little bit helps. Emily Brooks points to ways you can leverage Twitter (and other social media platforms) to gain an extra edge.

Emily Brooks - November 7, 2019
How a 50-Lawyer Shop Became NetApp’s Go-To Law Firm

How did Keesal, Young & Logan manage to become indispensable to NetApp for services such as automating legal and business processes?

Laura Ernde - November 5, 2019
What Prospects Really Need Is Help Making a Good Decision — These 10 Steps Will Do It

Mike O'Horo explains the process whereby you help those who’ve found you make a well-informed and reliable decision — painlessly for them and for you.

Mike O'Horo - October 24, 2019
A Legal Marketer’s SEO Cheat Sheet for Improving Your Writing and Rankings
A Legal Marketer’s SEO Cheat Sheet for Improving Your Writing and Rankings (2025 Edition)

Use this action list to improve SEO and encourage strong writing across the organization, no matter what the message is.

Walter McCorkle - October 11, 2019
Twitter Brand
How to Use Twitter to Build Your Brand

Pro tips from Stefanie Marrone on how to become more visible on Twitter, creating a content strategy to enhance your personal brand.

Stefanie Marrone - October 3, 2019
Pushing Past Fear and Failure
Pushing Past Fear and Failure

Lessons for Women Lawyers | Despite initial heartaches and rejections, my perseverance and determination reaped tremendous rewards.

Artie Renee Pobjecky - September 16, 2019
Five Tips for Creatively Repurposing Your Writing

Infographic | You spent a lot of time perfecting that article. What will you do with it now (besides sending it to your mom)? Here are Ari Kaplan's tips on getting more mileage out of your hard work.

Ari Kaplan - September 13, 2019
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