Business Development

To present a subject effectively, you need to optimize the speaker (you), the course materials, the visual (the PowerPoint) and the notes.

Sally Schmidt | A checklist to help you reassess and choose to do the right marketing things.

A Legal Services Network, or an LSN, can open new paths of revenue while introducing your firm to great lawyers from abroad.

Laura Ernde | Don’t be tempted to shortcut your marketing efforts by signing up for one of the many unreputable lawyer awards and rankings services. Do this instead.

Annette Choti | LinkedIn has emerged as the most trusted networking platform for doing business. Focus your efforts on these steps for using it to get more clients.

Barbara Kaplan | Your brand is your ambassador, your employee, your board of directors. Nurture it lovingly. Guard it closely.

What do you say when people ask you what you do? Will Hornsby explains some of the stickier points of networking and lawyer specialization.

Brokers are the ideal referral partners for real estate attorneys. Now’s the time to nurture your relationships so you stay top of mind. Real estate attorneys, brokers and title agents are emerging from a roller coaster period that saw home ...

Law firms, lawyers and other professionals can learn from past economic downturns. There are many useful and inspirational lessons to learn about how law firms and other organizations have successfully weathered prior economic storms, then ...

Neville Pokroy | It’s quite simple to compete successfully with larger firms, as long as you keep these 10 factors in mind.