Business Development

This infographic lays out 10 easy ways lawyers can improve their performance on LinkedIn and generate quick results.

Annette Choti | These five statistics confirm the value of legal marketing in 2023 and beyond.

Annette Choti | Not only will a podcast increase your reach and build your brand, but the barriers to entry in the podcasting space are low.

One-off referrals are nice. But here's how to build a lawyer referrals network that sends a steady stream of business to your law firm.

To present a subject effectively, you need to optimize the speaker (you), the course materials, the visual (the PowerPoint) and the notes.

Sally Schmidt | A checklist to help you reassess and choose to do the right marketing things.

A Legal Services Network, or an LSN, can open new paths of revenue while introducing your firm to great lawyers from abroad.

Laura Ernde | Don’t be tempted to shortcut your marketing efforts by signing up for one of the many unreputable lawyer awards and rankings services. Do this instead.

Annette Choti | LinkedIn has emerged as the most trusted networking platform for doing business. Focus your efforts on these steps for using it to get more clients.

Barbara Kaplan | Your brand is your ambassador, your employee, your board of directors. Nurture it lovingly. Guard it closely.