Digital Marketing for Law Firms

The way consumers research and buy services has changed. In the interest of helping your firm stay visible, let’s explore the pros and cons of traditional and digital advertising.

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Unfortunately, a great online advertising option is coming to an end for many law firms.

While many lawyers appreciate its benefits, few harness its power to full effect. Try these strategies for more effective content marketing.

Every lawyer should create, claim and verify their Google My Business listing. Not sure how? This post is here to help.

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Featured snippets — those short answers that appear on top of Google search results — are a great way to gain visibility for your firm. If you aren't optimizing your website for snippets, you should begin now.

You can spend thousands of dollars on marketing campaigns, but if you are not managing them well, you will waste a lot of money. In Part One, we talked about the basics of ...

If your law firm has ever tinkered with online marketing, whether it’s advertising, search optimization, social media or email marketing, you may have decided: “This can’t work for my practice.” Sometimes that’s the right call. Sometimes it ...

Google uses "citations" — also known as “business listings” or “linktations” — on sites such as Yelp, Facebook, Avvo and Justia to confirm that you are who you say you are. Building these citation sources at scale won't take you to the top of ...