Law Firm Branding

Your brand platform is a "gut check" for your marketing. Mark Homer shares exercises that will help you define your firm's characteristics, unique value proposition (USP) and ideal client persona so you can begin building a valuable and ...

Ruth Carter explains how a $4.99 app helps her create engaging graphics for her law firm marketing. Don't freak out. It isn't hard.

Pro tips from Stefanie Marrone on how to become more visible on Twitter, creating a content strategy to enhance your personal brand.

Aim for sequential growth that eases you into LinkedIn's many tools. Get comfortable. Gain confidence.

Principles to keep in mind when building your personal brand through the content you produce and share.

By taking small steps each week to build your network, you will position yourself to attract better clients, maintain a consistent source of referrals and have more control over your practice.

While many lawyers appreciate its benefits, few harness its power to full effect. Try these strategies for more effective content marketing.

Image is critical. You know this. It’s embedded in every design decision you make for your practice. You labored over your website. Your business cards are richly tactile, with serif small caps embossed on 100-grain paper. Your brochures are ...

Most law schools don’t offer courses in branding, so how do you go about establishing a personal brand for your law practice and make your expertise visible? Here’s a checklist that can help get you started.