Niche Marketing

Jay Harrington | To up your game in thought leadership marketing, try this: Broaden your perspective, try different content formats, befriend editors, and show some personality!

Jay Harrington | Why do some lawyers succeed at building practices while others struggle? Here are five common business development mistakes, and what to do instead.

Things are changing so rapidly that we can’t lose sight of the need to adapt our marketing strategies. Here are Jay Harrington's legal marketing principles to keep in mind during the COVID-19 pandemic.

Today people are less inclined to accept invitations to schmooze. Instead, says Jay Harrington, ask them to collaborate on an article, white paper or other projects.

Most law firms engage in various forms of content marketing. Fewer actually practice true thought leadership marketing. The qualitative difference between the two is significant, as is the quantitative impact on a firm’s bottom line.

Jay Harrington says if you want more business, build a narrowly-focused practice.

Jay Harrington says it's time to jump in and ride the podcasting wave.

Aim for sequential growth that eases you into LinkedIn's many tools. Get comfortable. Gain confidence.

Principles to keep in mind when building your personal brand through the content you produce and share.

Your competitors are shouting “I’m an expert” across the web. Here's how successful thought leaders stand out amid the noise.